Head to head
Metricool vs X Pro
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
X Pro
X Pro is X's multi-column workspace for monitoring timelines and searches while managing publishing. Legacy Premium+ explicitly includes it; the new X Subscription maps eligible personal accounts to full Premium+ benefits, so verify the subscription family and intended account before paying.
- From
- Subscription eligibility requires confirmation
- Free scheduling
- No
Bottom line
X Pro is the pick for people who regularly monitor several X timelines and searches. Metricool fits analytics-led marketers who want organic and paid in one report better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; X Pro doesn't.
- Metricool posts to 10 networks, X Pro to 1.
- Only Metricool reaches Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky, and Google Business.
- Metricool has a content calendar; X Pro doesn't.
- Metricool has a mobile app; X Pro doesn't.
Features compared
| Feature | Metricool | X Pro |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Partial |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not confirmed |
| Evergreen recycling | Partial | Not confirmed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | X Pro |
|---|---|---|
| Auto | No | |
| Auto | No | |
| X (Twitter) | Auto | Auto |
| Auto | No | |
| TikTok | Auto | No |
| Auto | No | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | No |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
X Pro
Legacy US web Premium+
US$40 monthly or US$395 annually
- Legacy X help explicitly includes Pro in Premium+
- Confirm the existing account's renewal amount and access
The X Subscription Premium
$30 monthly or $300 annually; currency unconfirmed
- New Premium includes full Premium+ benefits for eligible connected personal accounts
- Pro access follows from the documented benefit mapping; account access has not been tested
- Organization-managed and affiliate accounts cannot use this personal-account connection route
- Pro is bundled with subscription benefits. Legacy Premium and new Premium are different packages; the plan name alone does not establish Pro access.
- Legacy US web Premium+ lists US$40 monthly or US$395 annually. The new Premium document displays $30 monthly or $300 annually before sales tax without explicitly naming the currency.
- Within the legacy US option, twelve monthly payments total US$480 versus US$395 annually. Within the new displayed-dollar option, twelve monthly payments total $360 versus $300 annually. Confirm currency and eligibility before comparing the two options.
- Existing subscribers may keep their current plan; the official overview says a completed switch is permanent. Confirm renewal and refund treatment, including any store-billed subscription.
- The new subscription excludes organization-managed and affiliate accounts from personal-account connection. It should not be purchased on the assumption that it will unlock a client's managed account.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
X Pro
- Multi-column X monitoring and publishing workspace
- Legacy Premium+ explicitly lists Pro access
- The new subscription documents full Premium+ benefits for eligible connected personal accounts
- New Premium and legacy Premium have different entitlements
- The new pricing document does not explicitly name its currency
- Organization-managed and affiliate accounts cannot use the new personal-account connection route
- A completed subscription switch is permanent
Metricool vs X Pro: FAQ
- Is Metricool or X Pro cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or X Pro have a free plan?
- Metricool has a free plan; X Pro does not.
- Which is better, Metricool or X Pro?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while X Pro is the better fit for people who regularly monitor several X timelines and searches. We don't score them; the right call comes down to how you post.