Head to head
Metricool vs Taplio
Last updated 15 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Taplio brings LinkedIn drafting, scheduling and analytics together. Starter covers scheduling; AI writing begins on Growth.
- From
- Check current paid pricing
- Free scheduling
- No
Bottom line
Taplio is the pick for LinkedIn creators. Metricool fits analytics-led marketers who want organic and paid in one report better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Taplio doesn't, though it offers a 7-day trial.
- Metricool posts to 10 networks, Taplio to 1.
Features compared
| Feature | Metricool | Taplio |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Taplio |
|---|---|---|
| Auto | Not assessed | |
| Auto | Not assessed | |
| X (Twitter) | Auto | Not assessed |
| Auto | Auto | |
| TikTok | Auto | Not assessed |
| Auto | Not assessed | |
| YouTube | Auto | Not assessed |
| Threads | Auto | Not assessed |
| Bluesky | Auto | Not assessed |
| Google Business | Auto | Not assessed |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Taplio
Starter
Current numerical price and currency require confirmation.
- Seats
- 1
- Accounts
- 1
- Starter includes scheduling; AI writing begins on Growth.
- The vendor lists dollar amounts per account, excluding applicable taxes. The denomination requires confirmation.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Taplio
- Calendar and queue on the entry plan
- LinkedIn analytics alongside publishing
- AI writing requires Growth or above
- Focused on LinkedIn
Metricool vs Taplio: FAQ
- Is Metricool or Taplio cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or Taplio have a free plan?
- Metricool has a free plan; Taplio does not, though it offers a 7-day trial.
- Which is better, Metricool or Taplio?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Taplio is the better fit for LinkedIn creators. We don't score them; the right call comes down to how you post.