Is Metricool or SocialPilot for Teams cheaper?

Metricool is cheaper to start, from $20 against $34 for SocialPilot for Teams. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Metricool or SocialPilot for Teams have a free plan?

Metricool has a free plan; SocialPilot for Teams does not, though it offers a 14-day trial.

Which is better, Metricool or SocialPilot for Teams?

Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while SocialPilot for Teams is the better fit for agencies and teams that want broad coverage without per-seat pricing. We don't score them; the right call comes down to how you post.

Head to head

Metricool vs SocialPilot for Teams

Last updated 4 June 2026

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

SocialPilot for Teams

SocialPilot for Teams is just SocialPilot, viewed as the agency and team buy. Its draw is flat per-plan pricing with cheap account and user add-ons, plus client approvals and white-label reports on the Premium plan, rather than the per-seat fees the big suites charge.

From: $34 /mo
Free plan

Visit SocialPilot for Teams

Bottom line

Metricool and SocialPilot for Teams both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose SocialPilot for Teams for Agencies and teams that want broad coverage without per-seat pricing.

Features compared

Feature	Metricool	SocialPilot for Teams
AI captions	Yes	Yes
Basic analytics	Yes	Not assessed
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Not assessed
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Not assessed

Platforms compared

Network	Metricool	SocialPilot for Teams
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	Auto
Google Business	Auto	Auto
Twitch	Analytics	No
WordPress	Auto	No

Pricing

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

SocialPilot for Teams

Standard

$40 /mo

$34/mo billed annually

Seats: 3
Accounts: 10
Scheduled posts: Unlimited

$40/mo, $34 on annual
10 social accounts, 3 users, social inbox
Team collaboration and bulk scheduling

Premium

Popular

$100 /mo

$85/mo billed annually

Seats: 6
Accounts: 20
Scheduled posts: Unlimited

$100/mo, $85 on annual
20 social accounts, 6 users
Client approvals, custom and white-label reports

Ultimate

$200 /mo

$170/mo billed annually

Seats: Unlimited
Accounts: 40
Scheduled posts: Unlimited

$200/mo, $170 on annual
40 social accounts, unlimited users
Advanced security, dedicated account manager

This is the same product as SocialPilot, reviewed in full separately; this entry frames its team and agency tiers (Standard, Premium, Ultimate).
SocialPilot's appeal for teams is flat per-plan pricing with cheap add-ons (extra accounts $4/mo, extra users $5/mo) rather than per-seat fees. Client approvals and white-label reports start on Premium.
Prices are USD; the full plan range and feature detail are in the main SocialPilot review.

Pros and cons

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

SocialPilot for Teams

Flat plans with cheap account and user add-ons, no per-seat fees
Client approvals and white-label reports on Premium
Social inbox and bulk scheduling across ten networks
Unlimited users on Ultimate
Same product as SocialPilot, not a separate offering
No real evergreen recycling or broad listening
Approvals and white-label start on Premium
AI is credit-metered

Metricool vs SocialPilot for Teams: FAQ

Is Metricool or SocialPilot for Teams cheaper?: Metricool is cheaper to start, from $20 against $34 for SocialPilot for Teams. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Metricool or SocialPilot for Teams have a free plan?: Metricool has a free plan; SocialPilot for Teams does not, though it offers a 14-day trial.
Which is better, Metricool or SocialPilot for Teams?: Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while SocialPilot for Teams is the better fit for agencies and teams that want broad coverage without per-seat pricing. We don't score them; the right call comes down to how you post.