Head to head
Metricool vs Sociality.io
Last updated 15 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Sociality.io provides a publishing dashboard with scheduling, engagement and reporting. Its separate MCP-only plans cover data access and need separate consideration.
- From
- Check current paid pricing
- Free scheduling
- No
Bottom line
Sociality.io is the pick for teams managing publishing and engagement together. Metricool fits analytics-led marketers who want organic and paid in one report better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Sociality.io doesn't, though it offers a 14-day trial.
- Metricool posts to 10 networks, Sociality.io to 5.
Features compared
| Feature | Metricool | Sociality.io |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Sociality.io |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Not assessed |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Not assessed | |
| YouTube | Auto | Auto |
| Threads | Auto | Not assessed |
| Bluesky | Auto | Not assessed |
| Google Business | Auto | Not assessed |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Sociality.io
Pro (dashboard)
Current numerical price and currency require confirmation.
- Seats
- 1
- Accounts
- 10
- The account allowance includes social pages or competitor profiles.
- The separate MCP-only Starter and Growth prices cover data access. Verify the publishing-dashboard price and currency.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Sociality.io
- Scheduling across five documented publishing platforms
- Dashboard brings publishing and reporting together
- Pro includes one user and up to ten pages or competitor profiles
- MCP-only prices do not cover the publishing dashboard
Metricool vs Sociality.io: FAQ
- Is Metricool or Sociality.io cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or Sociality.io have a free plan?
- Metricool has a free plan; Sociality.io does not, though it offers a 14-day trial.
- Which is better, Metricool or Sociality.io?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Sociality.io is the better fit for teams managing publishing and engagement together. We don't score them; the right call comes down to how you post.