Head to head
Metricool vs SocialDog
Last updated 15 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
SocialDog
SocialDog pairs X-focused account analysis with scheduling for X, Instagram, Facebook, Threads and TikTok. A limited free queue is available.
- From
- Free
- Free scheduling
- Yes
Bottom line
SocialDog is the pick for X-focused creators. Metricool fits analytics-led marketers who want organic and paid in one report better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool posts to 10 networks, SocialDog to 5.
Features compared
| Feature | Metricool | SocialDog |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | SocialDog |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Not assessed | |
| TikTok | Auto | Auto |
| Auto | Not assessed | |
| YouTube | Auto | Not assessed |
| Threads | Auto | Auto |
| Bluesky | Auto | Not assessed |
| Google Business | Auto | Not assessed |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
SocialDog
Personal
¥1,980a month
¥1,480 a month billed annually
- Accounts
- 2
- Scheduled posts
- 30
- Maximum one X account; scheduled-post limit applies per social profile.
- JPY prices are billed per team and exclude tax. Personal costs JPY 17,760 per year on annual billing.
- The English website offers regional dollar pricing. These JPY figures are not a currency conversion.
- The free plan includes two profiles, one member and ten scheduled posts per profile.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
SocialDog
- Free plan includes scheduled posts
- Bulk CSV import available on eligible paid plans
- Personal allows at most one X account
- Regional prices differ
Metricool vs SocialDog: FAQ
- Is Metricool or SocialDog cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or SocialDog have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or SocialDog?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while SocialDog is the better fit for X-focused creators. We don't score them; the right call comes down to how you post.