Is Metricool or SmarterQueue cheaper?

Metricool is cheaper to start, from $20 against $21 for SmarterQueue. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Metricool or SmarterQueue have a free plan?

Metricool has a free plan; SmarterQueue does not, though it offers a 14-day trial.

Which is better, Metricool or SmarterQueue?

Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while SmarterQueue is the better fit for creators and small businesses who want evergreen recycling and curation. We don't score them; the right call comes down to how you post.

Head to head

Metricool vs SmarterQueue

Last updated 4 June 2026

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

SmarterQueue

SmarterQueue is built around evergreen recycling and content curation: you sort posts into categories, it re-shares the best ones automatically with small variations, and a curation tool helps you find fresh content to fill the gaps. It runs two flat plans with a profiles slider, no free plan, and a trial that starts after your first queued post.

From: $21 /mo
Free plan

Visit SmarterQueue

Bottom line

Metricool and SmarterQueue both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose SmarterQueue for Creators and small businesses who want evergreen recycling and curation.

Features compared

Feature	Metricool	SmarterQueue
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Yes
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	No

Platforms compared

Network	Metricool	SmarterQueue
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	No
Google Business	Auto	Auto
Twitch	Analytics	No
WordPress	Auto	No

Pricing

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

SmarterQueue

Pro

$25 /mo

$21/mo billed annually

Seats: 1
Accounts: 5

$25/mo, $21 on annual; base covers 5 social profiles and 1 user
1 workspace, 10 content categories, 1 RSS importer
100 scheduled posts and 100 published posts per profile a month
10,000 AI words a month

Team

Popular

$50 /mo

$42/mo billed annually

Seats: 3
Accounts: 5

$50/mo, $42 on annual; base covers 5 social profiles and 3 users
Unlimited workspaces, 20 content categories, 3 RSS importers, advanced importer
250 scheduled and 200 published posts per profile a month, advanced analytics
25,000 AI words a month

Two plans, Pro and Team, with a slider: the base price covers 5 social profiles and the bundled users, and you add more profiles and users to scale, so the monthly cost grows with the slider. SmarterQueue recently replaced its older Solo / Business / Agency lineup with this Pro / Team-plus-slider structure.
There's no free plan, only a free trial whose timer starts after your first queued post rather than at signup.
Annual billing is 15% cheaper: at the 5-profile base, Pro is $21 a month and Team $42.
Extra social profiles and extra users are add-ons priced through the slider. AI caption writing is metered (10,000 words a month on Pro, 25,000 on Team), and X posting is capped at 5 tweets a week.
Nonprofits, charities, schools, and full-time students get 50% off.
Prices are USD, read off the live pricing page with the currency switched to USD and the billing toggled; the GBP figures (about £17 and £34 a month on annual) cross-check to the same numbers.

Pros and cons

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

SmarterQueue

Strong category-based evergreen recycling with text and media variations
Built-in content curation and importer to keep the queue full
Fairly priced, with competitor analysis and a social inbox included
Publishes to nine networks with an AI caption writer
No free plan, and the trial timer starts after your first queued post
AI words are metered and X posting is capped at five a week
No visual feed planner or link-in-bio
Profiles and users scale the price through the slider

Metricool vs SmarterQueue: FAQ

Is Metricool or SmarterQueue cheaper?: Metricool is cheaper to start, from $20 against $21 for SmarterQueue. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Metricool or SmarterQueue have a free plan?: Metricool has a free plan; SmarterQueue does not, though it offers a 14-day trial.
Which is better, Metricool or SmarterQueue?: Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while SmarterQueue is the better fit for creators and small businesses who want evergreen recycling and curation. We don't score them; the right call comes down to how you post.