Head to head
Metricool vs Sked Social
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Sked Social
Sked Social combines visual planning, publishing and agency review. Eight channels have direct publishing, while Threads and Snapchat use notifications. Approval workflows start on Accelerate; Grow supplies statuses and previews.
- From
- $69a month
- Free scheduling
- No
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free scheduling plan. Sked Social fits agencies with a defined internal and client approval sequence better, and it adds social listening that Metricool leaves out.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and Sked Social starts at $69 a month. They bill on different units, so the real gap depends on how much you run. Metricool brings ad management that Sked Social skips, while Sked Social has social listening Metricool doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Sked Social doesn't, though it offers a 14-day trial.
- Paid plans start at $20 a month, billed yearly on Metricool and $69 a month on Sked Social.
- Only Metricool reaches Bluesky.
- Only Sked Social reaches Snapchat.
- Metricool auto-publishes Threads; Sked Social sends a reminder to post.
- Metricool has ad management; Sked Social doesn't.
- Sked Social has social listening; Metricool doesn't.
Features compared
| Feature | Metricool | Sked Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Metricool | Sked Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Reminder |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
| Snapchat | No | Reminder |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Sked Socialflat pricing
No free plan; 14-day trial.
- Lowest public entry price
- $69 a month
Whole-plan price; it doesn't scale per unit.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Sked Social
Grow
$69a month
- Seats
- 3
- Accounts
- 6
- USD69 monthly or USD690/year
- Three users and six profiles; extra profiles are paid
- Statuses and previews; formal approvals are not included
Accelerate
Popular$199a month
- Seats
- 6
- Accounts
- 10
- USD199 monthly or USD1,990/year
- Six users and ten profiles; paid extra users and profiles
- Internal/external approvals with sequential or parallel reviewers
Custom
Custom
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Custom capacity and quote; advertised from USD299/month or USD249/month with annual billing
- Internal and external approval workflows
- Current plans are Grow, Accelerate and Custom. Grow includes three users and six profiles; Accelerate includes six users and ten profiles.
- Grow is USD69 monthly or USD690/year; Accelerate is USD199 monthly or USD1,990/year. Budget those exact annual bills rather than multiplying rounded USD58/USD166 headlines by twelve.
- Formal internal and external approval workflows start on Accelerate. Grow statuses and previews are different controls.
- Additional profiles: USD8/month or USD80/year on Grow; USD10/month or USD100/year on Accelerate. Extra Accelerate users: USD15/month or USD150/year.
- Extra profiles are USD8/month on Grow and USD10/month on Accelerate. Extra users are available on Accelerate at USD15/month; confirm annual or custom additions.
- The current page describes a fourteen-day no-card trial. Custom capacity and pricing require a quote.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Sked Social
- Visual planning and bulk scheduling
- Eight documented direct-publishing channels
- Accelerate approval workflows and external review
- Recurring queues for scheduling
- Threads and Snapchat require notification completion
- Grow statuses and previews do not enforce formal approval
- Users and profiles have plan allowances and paid additions
- Automatic evergreen library behavior needs separate verification
Metricool vs Sked Social: FAQ
- Is Metricool or Sked Social cheaper?
- Metricool has a free entry plan. Sked Social starts at $69 a month. The plans may cover different workloads, so check the required accounts and features.
- Does Metricool or Sked Social have a free plan?
- Metricool has a free plan; Sked Social does not, though it offers a 14-day trial.
- Which is better, Metricool or Sked Social?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Sked Social is the better fit for agencies with a defined internal and client approval sequence. We don't score them; the right call comes down to how you post.