Head to head
Metricool vs Sked Social
Last updated 4 June 2026
vs
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
Sked Social started life as Schedugram, the Instagram scheduler, and grew into a broader agency tool: a visual feed planner, bulk scheduling, a unified inbox, listening, and reporting across ten networks. Flat plans run from $24 a month on annual billing, with profile and user add-ons.
- From
- $24 /mo
- Free plan
Bottom line
Metricool and Sked Social both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose Sked Social for Instagram-led agencies and brands that plan visually.
Features compared
| Feature | Metricool | Sked Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Metricool | Sked Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
| Snapchat | No | Auto |
| Twitch | Analytics | No |
| WordPress | Auto | No |
Pricing
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25 per month
$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67 per month
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
Sked Social
Basic
$29 /mo
$24/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 profile per platform, 1 user, unlimited scheduling
- Visual planner, AI captions, social inbox, analytics
Grow
Popular$69 /mo
$58/mo billed annually
- Seats
- 3
- Accounts
- 6
- Scheduled posts
- Unlimited
- $69/mo, $58 on annual
- 6 profiles (extra at $8/mo), 3 users
- Adds collaboration, team workflows, and basic approvals
Accelerate
$199 /mo
$166/mo billed annually
- Seats
- 6
- Accounts
- 10
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 10 profiles (extra at $10/mo), 6+ users (extra at $15/mo)
- Adds advanced approvals, external review portals, role-level permissions, dedicated support
Custom
$299 /mo
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- From $299/mo, custom profiles and users
- Enterprise support and onboarding
- Flat, quota-bundled plans: each tier bundles social profiles and users. Extra profiles are about $8 a month on Grow and $10 on Accelerate, and extra users about $15 a month.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is roughly 17% cheaper (two months free): Basic works out to about $24 a month, Grow $58, Accelerate $166.
- Sked's plan names and prices have shifted over time, so older listings vary; these are the current Basic / Grow / Accelerate / Custom figures.
- Prices are USD; the live page also offers AUD, GBP, and EUR.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Sked Social
- Strong Instagram visual feed planner
- Bulk scheduling, unified inbox, listening, and competitor monitoring
- Approvals and external client review portals on Accelerate
- Ten networks, including Snapchat and Google Business
- No evergreen recycling
- Plan names and prices have shifted over time
- Profiles and users cost extra on top of the plan
- Mid-range pricing for the fuller feature set
Metricool vs Sked Social: FAQ
- Is Metricool or Sked Social cheaper?
- Metricool is cheaper to start, from $20 against $24 for Sked Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Metricool or Sked Social have a free plan?
- Metricool has a free plan; Sked Social does not, though it offers a 14-day trial.
- Which is better, Metricool or Sked Social?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Sked Social is the better fit for Instagram-led agencies and brands that plan visually. We don't score them; the right call comes down to how you post.