Head to head
Metricool vs Sendible for Agencies
Last updated 13 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Sendible for Agencies is the same workspace-based Sendible product. Current plans include unlimited users, approvals from Plus, branded reports from Premium, and optional white-label branding on Elite and Enterprise.
- From
- $35a month
- Free scheduling
- No
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free scheduling plan. Sendible for Agencies fits agencies organizing multiple client workspaces better, and it adds social listening that Metricool leaves out.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and Sendible for Agencies starts at $35 a month. They bill on different units, so the real gap depends on how much you run. Sendible for Agencies adds social listening that Metricool leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Sendible for Agencies doesn't, though it offers a 14-day trial.
- Paid plans start at $20 a month, billed yearly on Metricool and $35 a month on Sendible for Agencies.
- Only Sendible for Agencies reaches WordPress.
- Sendible for Agencies has social listening; Metricool doesn't.
Features compared
| Feature | Metricool | Sendible for Agencies |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Sendible for Agencies |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Not assessed | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; 14-day trial.
- Lowest public entry price
- $35 a month
Whole-plan price; it doesn't scale per unit.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Sendible for Agencies
Core
- Seats
- Unlimited
- Accounts
- 6
- Scheduled posts
- Unlimited
- 1 workspace; 6 social profiles
- Unlimited users
- Standard reports; approvals start on Plus
Plus
- Seats
- Unlimited
- Accounts
- 18
- Scheduled posts
- Unlimited
- 3 workspaces; 18 social profiles
- Unlimited users
- Assignments and approval workflows
Premium
Popular$169 a month billed annually
- Seats
- Unlimited
- Accounts
- 42
- Scheduled posts
- Unlimited
- 7 workspaces; 42 social profiles
- Unlimited users
- Custom branded reports and content libraries
Elite
- Seats
- Unlimited
- Accounts
- 90
- Scheduled posts
- Unlimited
- 15 workspaces; 90 social profiles
- Unlimited users
- Dynamic fields and advanced user permissions
Enterprise
- Seats
- Unlimited
- Accounts
- 300
- Scheduled posts
- Unlimited
- 50 workspaces; 300 social profiles
- Unlimited users
- SSO and custom integrations
- Current plans are Core, Plus, Premium, Elite and Enterprise, with unlimited users on every plan.
- Premium advertises $169 per month on annual billing. The exact annual invoice was not verified and is not derived from the rounded equivalent.
- Extra workspaces add six profiles each; their prices were not verified. White label is an add-on for Elite and Enterprise.
- Monthly USD prices come from the current homepage FAQ; localized GBP/EUR pricing differs.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Sendible for Agencies
- Unlimited users on current plans
- Approvals from Plus and branded reports from Premium
- Defined client workspace and profile allowances
- White-label option on Elite and Enterprise
- Extra workspaces and white-label add-ons need confirmed pricing
- Official Instagram DM claims conflict
- No permanent free plan
Metricool vs Sendible for Agencies: FAQ
- Is Metricool or Sendible for Agencies cheaper?
- Metricool has a free entry plan. Sendible for Agencies starts at $35 a month. The plans may cover different workloads, so check the required accounts and features.
- Does Metricool or Sendible for Agencies have a free plan?
- Metricool has a free plan; Sendible for Agencies does not, though it offers a 14-day trial.
- Which is better, Metricool or Sendible for Agencies?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Sendible for Agencies is the better fit for agencies organizing multiple client workspaces. We don't score them; the right call comes down to how you post.