Head to head
Metricool vs Schedul
Last updated 15 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Schedul
Schedul is a text-first publishing service at schedulethreads.com. Its company attribution identifies FortyTwo Eleven Consulting AB, and its product pages describe a calendar, post queues and connected threads.
- From
- $29a month
- Free scheduling
- Not confirmed
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's free to start. Schedul fits creators managing text-first channels better.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and Schedul starts at $29 a month. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Paid plans start at $20 a month, billed yearly on Metricool and $29 a month on Schedul.
- Metricool posts to 10 networks, Schedul to 4.
Features compared
| Feature | Metricool | Schedul |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Schedul |
|---|---|---|
| Auto | Not assessed | |
| Auto | Not assessed | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Not assessed |
| Auto | Not assessed | |
| YouTube | Auto | Not assessed |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Not assessed |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Schedul
Pro
$29a month
- Seats
- 1
- Accounts
- 10
- Calendar and cross-platform posting
Scaler
$99a month
- Seats
- 5
- Accounts
- 50
- Five teams; bulk scheduling
Max
$199a month
- Seats
- Unlimited
- Accounts
- 250
- 100 teams; priority support
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Custom quote
- USD monthly display checked on October 15, 2026. A yearly option exists; annual totals were not verified.
- The trial lasts seven days. An ongoing free tier was not established.
- Confirm post-limit periods, taxes and renewal terms before subscribing.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Schedul
- Calendar, queues and multi-part threads documented
- Mobile-friendly web interface
- Some network claims differ across official pages
- Publishing reliability and account controls not tested
Metricool vs Schedul: FAQ
- Is Metricool or Schedul cheaper?
- Metricool has a free entry plan. Schedul starts at $29 a month. The plans may cover different workloads, so check the required accounts and features.
- Does Metricool or Schedul have a free plan?
- Free-plan availability is not confirmed for every tool in this comparison. See each current offer and any advertised trial terms.
- Which is better, Metricool or Schedul?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Schedul is the better fit for creators managing text-first channels. We don't score them; the right call comes down to how you post.