Head to head
Metricool vs RADAAR
Last updated 13 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
RADAAR combines tiered publishing, engagement and monitoring with team utilities. Basic now starts at US$4.99 monthly; inbox and analytics require Standard, and monitoring requires Professional. Its integration matrix includes Threads, Bluesky and Mastodon.
- From
- $4.99a month
- Free scheduling
- No
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free scheduling plan. RADAAR fits budget-conscious small businesses and boutique agencies better, and it reaches WordPress and Telegram among others, which Metricool doesn't.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and RADAAR starts at $4.99 a month. They bill on different units, so the real gap depends on how much you run. RADAAR adds social listening that Metricool leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; RADAAR doesn't, though it offers a 14-day trial.
- Paid plans start at $4.99 a month on RADAAR and $20 a month, billed yearly on Metricool.
- Metricool posts to 10 networks, RADAAR to 13.
- Only RADAAR reaches Mastodon, Telegram, and WordPress.
- RADAAR has social listening; Metricool doesn't.
Features compared
| Feature | Metricool | RADAAR |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Metricool | RADAAR |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Twitch | No | Not assessed |
| Telegram | No | Auto |
| WordPress | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
RADAAR
Basic
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 90
Standard
- Seats
- 3
- Accounts
- 6
- Scheduled posts
- Unlimited
Professional
- Seats
- 6
- Accounts
- 12
- Scheduled posts
- Unlimited
Advanced
- Seats
- Unlimited
- Accounts
- 24
- Scheduled posts
- Unlimited
Enterprise
Starting price; custom quote
- Accounts
- Not confirmed
- Scheduled posts
- Not confirmed
- Current US-dollar monthly lineup: Basic $4.99, Standard $9.99, Professional $29.99, Advanced $149.99; Enterprise from $749.99.
- Basic includes three profiles, one user and 90 posts. Standard/Professional/Advanced include 6/12/24 profiles and 3/6/unlimited users.
- Inbox and analytics begin on Standard; monitoring begins on Professional. Recurring-post allowances are 3/6/12 on Standard/Professional/Advanced.
- Fourteen-day no-card trial; annual selector advertises 30% off, but exact annual totals were not captured.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
RADAAR
- Published USD pricing and profile/user allowances
- Inbox, analytics and monitoring on eligible tiers
- Threads, Bluesky and Mastodon listed in integration matrix
- Client review and multiple automation integrations
- Basic excludes inbox, analytics and monitoring
- Capabilities vary by network and tier
- Some older product FAQs conflict with the current integration matrix
- Exact annual totals and external provider costs need confirmation
Metricool vs RADAAR: FAQ
- Is Metricool or RADAAR cheaper?
- Metricool has a free entry plan. RADAAR starts at $4.99 a month. The plans may cover different workloads, so check the required accounts and features.
- Does Metricool or RADAAR have a free plan?
- Metricool has a free plan; RADAAR does not, though it offers a 14-day trial.
- Which is better, Metricool or RADAAR?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while RADAAR is the better fit for budget-conscious small businesses and boutique agencies. We don't score them; the right call comes down to how you post.