Head to head
Metricool vs RADAAR
Last updated 4 June 2026
vs
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
RADAAR is an affordable all-in-one social tool that bundles scheduling, a unified inbox, and monitoring with a grab-bag of extras most rivals don't have: a URL shortener, landing pages, an RSS reader, a task manager, and a shared password vault. Plans start at $9.99 a month.
- From
- $7 /mo
- Free plan
Bottom line
Metricool and RADAAR both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose RADAAR for Budget-conscious small businesses and boutique agencies.
Features compared
| Feature | Metricool | RADAAR |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Metricool | RADAAR |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
| Twitch | Analytics | No |
| Telegram | No | Auto |
| WordPress | Auto | Auto |
Pricing
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25 per month
$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67 per month
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
RADAAR
Basic
$9.99 /mo
$7/mo billed annually
- Scheduled posts
- Unlimited
- $9.99/mo, ~$7 on annual
- Scheduling and core management for solo users
- Unified inbox and URL shortener
Standard
Popular$29.99 /mo
$21/mo billed annually
- Scheduled posts
- Unlimited
- $29.99/mo, ~$21 on annual
- More accounts and team seats
- Monitoring, analytics, approval workflows
Professional
$79.99 /mo
$56/mo billed annually
- Scheduled posts
- Unlimited
- $79.99/mo, ~$56 on annual
- For growing teams and small agencies
- Higher limits across the board
Advanced
$249.99 /mo
$175/mo billed annually
- Scheduled posts
- Unlimited
- $249.99/mo, ~$175 on annual
- For larger teams managing many accounts
Enterprise
$749.99 /mo
- Scheduled posts
- Unlimited
- From $749.99/mo
- Custom integrations, advanced security, dedicated support
- Flat plans that scale by accounts and team seats, from a cheap $9.99 Basic up to Enterprise. RADAAR markets itself as one of the most affordable all-in-one tools.
- There's no free plan, only a 14-day trial. Annual billing saves about 30%; non-profits get 50% off.
- Beyond scheduling it bundles unusual extras: a URL shortener, landing pages, an RSS reader, a stock library, a task manager, and a team password vault.
- Prices are USD, read off the live pricing page (the page rendered prices client-side, so figures were cross-checked against current third-party listings).
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
RADAAR
- Very affordable, with a lot bundled in
- Scheduling, inbox, and monitoring across ten networks
- Unusual extras: URL shortener, landing pages, RSS, password vault, task manager
- Approval workflows and client workspaces
- Smaller, less-known platform
- Busy, do-everything interface
- Deeper features and limits sit on pricier tiers
- No free plan
Metricool vs RADAAR: FAQ
- Is Metricool or RADAAR cheaper?
- RADAAR is cheaper to start, from $7 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Metricool or RADAAR have a free plan?
- Metricool has a free plan; RADAAR does not, though it offers a 14-day trial.
- Which is better, Metricool or RADAAR?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while RADAAR is the better fit for budget-conscious small businesses and boutique agencies. We don't score them; the right call comes down to how you post.