Head to head
Metricool vs PromoRepublic
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
PromoRepublic
PromoRepublic offers quote-based Build, Grow and Enterprise bundles for multi-location marketing. Build covers publishing, reviews/inbox, assets and approvals; Grow adds listings and broader automation; Enterprise adds governance-oriented AI and executive reporting.
- From
- Quote-only
- Free scheduling
- No
Bottom line
PromoRepublic is the pick for franchises and multi-location teams coordinating local work. Metricool fits analytics-led marketers who want organic and paid in one report better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; PromoRepublic doesn't.
- Metricool posts to 10 networks, PromoRepublic to 8.
- Only Metricool reaches Threads and Bluesky.
Features compared
| Feature | Metricool | PromoRepublic |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | Not confirmed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | PromoRepublic |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
PromoRepublic
Build
Custom
- Quote-based social publishing, reviews/inbox, assets and content approvals
- Confirm location count, users and included modules
Grow
PopularCustom
- Quote-based bundle adding listings and cross-product automation
- Confirm location coverage and implementation scope
Enterprise
Custom
- Custom quote
- AI agents, executive dashboards and warehouse integrations
- White-label mobile app and enterprise onboarding
- Build combines social publishing, reviews/inbox, assets and approvals. Grow adds listings and cross-product automation. Enterprise adds executive reporting, AI agents and data integrations.
- All three tiers require a matched quote for location count, users, modules, onboarding and support.
- A publishing-only replacement leaves listings/reputation responsibilities elsewhere; preserve existing ownership and migration checks.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
PromoRepublic
- Publishing, review/inbox, assets and approvals in Build
- Listings and broader automation in Grow
- Headquarters and local workflow scope
- Quote can be evaluated around the required locations and modules
- A matched price requires an actual quote
- A broad portfolio does not establish every module in the subscription
- Location roles and campaign exceptions need configuration checks
- Migration of assets, reports and approval records needs confirmation
Metricool vs PromoRepublic: FAQ
- Is Metricool or PromoRepublic cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or PromoRepublic have a free plan?
- Metricool has a free plan; PromoRepublic does not.
- Which is better, Metricool or PromoRepublic?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while PromoRepublic is the better fit for franchises and multi-location teams coordinating local work. We don't score them; the right call comes down to how you post.