Head to head
Metricool vs PromoRepublic
Last updated 4 June 2026
vs
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
PromoRepublic is a local-marketing platform for franchises and multi-location brands. It does social scheduling, but the bigger picture is reviews, listings, local SEO, brand governance, and a huge content-template library across hundreds or thousands of locations. Pricing is quote-only.
- From
- Custom
- Free plan
Bottom line
Metricool and PromoRepublic both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose PromoRepublic for Franchises and multi-location brands managing many locations.
Features compared
| Feature | Metricool | PromoRepublic |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | PromoRepublic |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
| Twitch | Analytics | No |
| WordPress | Auto | No |
Pricing
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25 per month
$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67 per month
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
PromoRepublic
Build
Custom
- Quote-only, for emerging franchise systems and smaller chains
- Social publishing and automation, review management, digital asset management
- AI Composer and AI Assistant, mobile app, dedicated customer success manager
Grow
PopularCustom
- Quote-only, for franchises scaling to 100+ locations
- Adds listings management, advanced analytics with leaderboards and benchmarks
- Automated adoption nudges for local teams
Enterprise
Custom
- Quote-only, for multi-brand, multi-country chains
- AI agents, executive ROI dashboards, data-warehouse integrations (GA4, CRM, POS, BI)
- White-label mobile app and white-glove adoption
- PromoRepublic has moved upmarket to franchises and multi-location brands. The current plans, Build, Grow, and Enterprise, are quote-only, priced by location and feature scope, with no public price ladder.
- It previously offered self-serve Small Business and Agency plans (around $49 and $79 a month); those are legacy and no longer the focus.
- Social media management is one part of a wider local-marketing suite that also covers reviews, listings, local SEO, and a large customizable content and template library.
- There's no free plan, only a 14-day trial.
- Prices are USD; PromoRepublic doesn't publish a fixed price ladder, so the plans are quote-only here.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
PromoRepublic
- Built for multi-location and franchise governance at scale
- Reviews, listings, and local SEO alongside social
- Large library of customizable content templates
- Executive dashboards and ROI reporting
- Quote-only pricing, no public ladder
- Overkill and over-priced for single businesses or creators
- Self-serve SMB and agency plans are now legacy
- Social is a module, not a dedicated scheduler
Metricool vs PromoRepublic: FAQ
- Is Metricool or PromoRepublic cheaper?
- Metricool starts at $20 per month, while PromoRepublic is quoted custom, so Metricool is the one with a public entry price.
- Does Metricool or PromoRepublic have a free plan?
- Metricool has a free plan; PromoRepublic does not, though it offers a 14-day trial.
- Which is better, Metricool or PromoRepublic?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while PromoRepublic is the better fit for franchises and multi-location brands managing many locations. We don't score them; the right call comes down to how you post.