Head to head

Metricool vs PostSyncer

vs

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From
$20 per month
Free plan

PostSyncer is a newer, AI-forward scheduler that publishes to eleven networks, bundles unlimited team members on every plan, and leans hard on built-in image and video generation. It's cheap and broad, though young and lighter on engagement and reporting.

From
$24 /mo
Free plan

Bottom line

Metricool and PostSyncer both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose PostSyncer for Creators and small teams wanting wide network coverage cheaply.

Features compared

FeatureMetricoolPostSyncer
AI captionsYesYes
Basic analyticsYesNot assessed
Advanced reportsYesNot assessed
Bulk uploadYesYes
Evergreen recyclingPartialPartial
Team rolesYesYes
ApprovalsYesYes
Link in bioYesNot assessed

Platforms compared

NetworkMetricoolPostSyncer
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoAuto
Google BusinessAutoNo
MastodonNoAuto
TwitchAnalyticsNo
TelegramNoAuto
WordPressAutoNo

Pricing

Metricool

Free

Free
Scheduled posts
20
  • 1 brand, 20 scheduled posts a month
  • All networks except LinkedIn and X
  • 5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular
$25 per month

$20/mo billed annually

Scheduled posts
Unlimited
  • From $25/mo ($20 annual) for up to 5 brands
  • Up to 10 brands for $45/mo ($36 annual)
  • Unlimited publishing, LinkedIn, 100 competitor analyses
  • Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
  • X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts
Unlimited
  • From $67/mo ($53 annual) for up to 15 brands
  • 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
  • Team and client management, role management, post approvals
  • Full X analytics, custom report templates, Looker Studio connector, API

Custom

Custom
  • Quote-only for more than 50 brands
  • White label, dedicated account manager, custom AI credits
  • Business integration
  • Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
  • Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
  • Annual billing saves up to 24% depending on the band.
  • X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
  • Listed prices exclude VAT, which is added before checkout.
  • The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
  • Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

PostSyncer

Starter

$29 /mo

$24/mo billed annually

Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $29/mo, $24 on annual
  • 10 social accounts, unlimited team members, 1 workspace
  • AI studio, bulk scheduling, approval workflows, 200 AI credits

Pro

Popular
$49 /mo

$39/mo billed annually

Seats
Unlimited
Accounts
15
Scheduled posts
Unlimited
  • $49/mo, $39 on annual
  • 15 social accounts, unlimited team members, 2 workspaces
  • 1,000 AI credits, priority support

Pro Plus

$99 /mo

$79/mo billed annually

Seats
Unlimited
Accounts
30
Scheduled posts
Unlimited
  • $99/mo (often discounted), $79 on annual
  • 30 social accounts, unlimited team members, 3 workspaces
  • 2,000 AI credits
  • Flat plans bundling social accounts with unlimited team members on every plan. Extra workspaces are $19 a month each.
  • AI credits (for image and video generation) are metered per plan: 200, 1,000, then 2,000 a month.
  • PostSyncer runs frequent promotions, so the live price is often below list; treat these as list figures.
  • There's no free plan, only a short free trial. Prices are USD, read off the live pricing page.

Pros and cons

Metricool

  • Deepest analytics for the price, with paid ads alongside organic
  • Unusually generous free plan
  • Wide network list, including Twitch analytics and Google Business
  • Strong agency value with brand-band pricing and white-label reports
  • Brand-band pricing takes a minute to work out
  • X is a paid add-on and LinkedIn is paid-only
  • Listed prices exclude VAT
  • No category-based evergreen recycling and no broad listening

PostSyncer

  • Eleven networks, including Telegram, Bluesky, and Mastodon
  • Unlimited team members on every plan
  • Strong AI studio for captions, images, and video
  • Cheap, with frequent promotions and an API plus MCP
  • No full engagement inbox; CRM-style contacts only
  • Thin analytics and limited recycling
  • Young product with little public company history
  • No mobile app noted

Metricool vs PostSyncer: FAQ

Is Metricool or PostSyncer cheaper?
Metricool is cheaper to start, from $20 against $24 for PostSyncer. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Metricool or PostSyncer have a free plan?
Metricool has a free plan; PostSyncer does not, though it offers a 7-day trial.
Which is better, Metricool or PostSyncer?
Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while PostSyncer is the better fit for creators and small teams wanting wide network coverage cheaply. We don't score them; the right call comes down to how you post.