Head to head
Metricool vs PostPlanify
Last updated 15 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
PostPlanify
Agency-focused scheduling, client workspaces, reporting, inbox and approval workflows across ten networks.
- From
- $31a month, billed yearly
- Free scheduling
- No
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free scheduling plan. PostPlanify fits agencies with separate client workspaces better.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and PostPlanify starts at $31 a month, billed yearly. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; PostPlanify doesn't, though it offers a 7-day trial.
- Paid plans start at $20 a month, billed yearly on Metricool and $31 a month, billed yearly on PostPlanify.
Features compared
| Feature | Metricool | PostPlanify |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Partial |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | PostPlanify |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
PostPlanifyflat pricing
No free plan; 7-day trial.
- Lowest public entry price
- $31 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
PostPlanify
Growth
$39a month
$31 a month billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- Unlimited
- 1 workspace
Premium
$99a month
$79 a month billed annually
- Seats
- Unlimited
- Accounts
- 18
- Scheduled posts
- Unlimited
- Three client workspaces
- Approvals and client reports
Scale
$199a month
$159 a month billed annually
- Seats
- Unlimited
- Accounts
- 40
- Scheduled posts
- Unlimited
- Five client workspaces
- White-label setup
- Growth is one workspace with four profiles. Premium starts with three workspaces and adds approvals. Scale starts with five and adds white-labeling.
- Annual pricing page: Growth $372; Premium $948; Scale $1,908. Additional workspaces change totals.
- Premium starts $99/month for 3 workspaces; Scale $199/month for 5, per official About page.
- Entry annual bill: USD372.
- Plans are represented as their included workspace bundles. Extra workspace prices vary; the directory does not infer a fixed per-workspace cost beyond those bundles.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
PostPlanify
- Workspace-based agency pricing with unlimited users; higher tiers add approvals, client reports and white-labeling.
- Growth includes four social profiles per workspace.
- Approvals require Premium; white-labeling requires Scale.
Metricool vs PostPlanify: FAQ
- Is Metricool or PostPlanify cheaper?
- Metricool has a free entry plan. PostPlanify starts at $31 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Metricool or PostPlanify have a free plan?
- Metricool has a free plan; PostPlanify does not, though it offers a 7-day trial.
- Which is better, Metricool or PostPlanify?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while PostPlanify is the better fit for agencies with separate client workspaces. We don't score them; the right call comes down to how you post.