Head to head
Metricool vs Post Bridge
Last updated 4 June 2026
vs
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
Post Bridge is a bare-bones, cheap scheduler aimed at creators. It posts to nine networks from one dashboard with unlimited scheduling and bulk upload, and skips almost everything else, no AI, no analytics, no inbox, no Canva.
- From
- $7.5 /mo
- Free plan
Bottom line
Metricool and Post Bridge both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose Post Bridge for Creators who just want to cross-post cheaply to many networks.
Features compared
| Feature | Metricool | Post Bridge |
|---|---|---|
| AI captions | Yes | No |
| Basic analytics | Yes | No |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | No |
| Team roles | Yes | No |
| Approvals | Yes | No |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Post Bridge |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | No |
| Twitch | Analytics | No |
| WordPress | Auto | No |
Pricing
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25 per month
$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67 per month
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
Post Bridge
Starter
$7.5 /mo
- Scheduled posts
- Unlimited
- About $7.50/mo
- Unlimited posting and bulk scheduling
- Multiple accounts per platform
Creator
Popular$15 /mo
- Scheduled posts
- Unlimited
- About $15/mo
- More connected accounts, for growing creators
- Content studio and bulk scheduling
Pro
$22.5 /mo
- Scheduled posts
- Unlimited
- About $22.50/mo
- Most accounts, for scaling creators and brands
- Additional support and consulting
- Three simple, cheap flat plans. The rates shown (about $7.50, $15, $22.50 a month) are the discounted/annual figures; monthly billing is higher.
- There's a 7-day trial on the Creator and Pro plans.
- Post Bridge is deliberately minimal: unlimited posting, bulk scheduling, and multiple accounts per platform, with no AI, analytics, Canva integration, or approval workflows.
- Prices are USD from current listings; the live page rate-limited when checked, so figures were taken from current third-party listings.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Post Bridge
- Very cheap, with unlimited posting
- Nine networks and multiple accounts per platform
- Bulk scheduling and a content studio
- Nice creator touches like TikTok carousels with trending audio
- No AI, analytics, inbox, Canva, or approvals
- No free plan
- Built for individuals, not teams
- Young product with little public history
Metricool vs Post Bridge: FAQ
- Is Metricool or Post Bridge cheaper?
- Post Bridge is cheaper to start, from $7.5 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Metricool or Post Bridge have a free plan?
- Metricool has a free plan; Post Bridge does not, though it offers a 7-day trial.
- Which is better, Metricool or Post Bridge?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Post Bridge is the better fit for creators who just want to cross-post cheaply to many networks. We don't score them; the right call comes down to how you post.