Head to head
Metricool vs NapoleonCat
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
NapoleonCat
NapoleonCat is built around moderation: a unified inbox that pulls in comments, DMs, ad comments, and app-store reviews, with automation that can hide, delete, and auto-reply on its own. Publishing and reporting are solid too, and pricing starts at $89 monthly or $79 a month billed annually for two users and five profiles, scaling as you add more.
- From
- $79a month, billed yearly
- Free scheduling
- No
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free scheduling plan. NapoleonCat fits brands fielding heavy comment, DM, and ad-comment volume better.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and NapoleonCat starts at $79 a month, billed yearly. They bill on different units, so the real gap depends on how much you run. Metricool adds a visual feed planner and a link-in-bio page that NapoleonCat leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; NapoleonCat doesn't, though it offers a 14-day trial.
- Paid plans start at $20 a month, billed yearly on Metricool and $79 a month, billed yearly on NapoleonCat.
- Metricool posts to 10 networks, NapoleonCat to 6.
- Only Metricool reaches Pinterest, Threads, and Bluesky.
- Metricool has a visual feed planner; NapoleonCat doesn't.
- Metricool has a link-in-bio page; NapoleonCat doesn't.
- Metricool has ad management; NapoleonCat doesn't.
Features compared
| Feature | Metricool | NapoleonCat |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | No |
Platforms compared
| Network | Metricool | NapoleonCat |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | No | |
| YouTube | Auto | Not confirmed |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
NapoleonCatflat pricing
No free plan; 14-day trial.
- Lowest public entry price
- $79 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
NapoleonCat
Standard
$89a month
$79 a month billed annually
- Seats
- 2
- Accounts
- 5
- Scheduled posts
- Unlimited
- $89 monthly or $79/month billed annually; base two users and five profile slots
- $79/mo base, 2 users, 5 profile slots
- Unlimited post scheduling, analytics for own profiles
- Competitor tracking and benchmarking, automated reporting, team collaboration
Pro
Popular$109a month
$89 a month billed annually
- Seats
- 2
- Accounts
- 5
- Scheduled posts
- Unlimited
- $109 monthly or $89/month billed annually; verify chosen inbox capacity
- $89/mo base, 2 users, 5 profile slots, 10K inbox capacity
- Adds the all-in-one Social Inbox and saved responses
- Team performance reports and the mobile app
Expert
$139a month
$119 a month billed annually
- Seats
- 2
- Accounts
- 5
- Scheduled posts
- Unlimited
- $139 monthly or $119/month billed annually; verify chosen inbox capacity
- $119/mo base, 2 users, 5 profile slots, 10K inbox capacity
- Adds automatic moderation of common questions and auto-hide/delete
- Automatic sentiment analysis and advanced search
Enterprise
Custom configuration; verify current Enterprise quote
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- Custom configuration, compliance and reporting; verify contract and API entitlement
- Standard, Pro and Expert base configurations include two users and five profiles; additional profiles and users change the quote. Enterprise requires a verified configuration.
- Flat base plans priced for 2 users and 5 profile slots, then you scale: add more profiles and users with a slider and pay only for what you use, so the monthly cost grows as you add them. Enterprise requires a current configured quote.
- There's no free plan, only a 14-day trial, no card required.
- Official own-product comparison pages distinguish monthly 89/109/139 from annual monthly equivalents 79/89/119 for Standard/Pro/Expert.
- Pro adds the Social Inbox and Expert automatic moderation. Confirm current AI action quotas and API entitlement separately.
- Annual billing is up to about 18% cheaper; the page headlines the monthly rates and the per-month annual figure wasn't shown cleanly when checked.
- Listed prices exclude VAT.
- The interactive main tariff did not expose numeric cards in extracted text. Billing-term distinctions are corroborated on current official NapoleonCat comparison pages; verify the selected configuration at checkout.
- The plan tiers mostly differ by moderation and automation depth: Pro adds the Social Inbox, Expert adds auto-moderation and sentiment analysis, and Enterprise adds AI Reply and API access.
- USD base configurations are qualified by billing term and capacity; confirm the selected checkout quote.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
NapoleonCat
- Excellent unified inbox covering comments, DMs, ad comments, and app reviews
- Auto-moderation: auto-hide, auto-delete, auto-reply, and sentiment analysis
- Strong analytics with competitor benchmarking and automated reporting
- Flexible scaling, paying only for the profiles and users you use
- No evergreen recycling, visual feed planner, or link-in-bio
- No Pinterest, Threads, or Bluesky
- Prices exclude VAT and scale up as you add profiles and users
- Creation tooling is thinner than the moderation side
Metricool vs NapoleonCat: FAQ
- Is Metricool or NapoleonCat cheaper?
- Metricool has a free entry plan. NapoleonCat starts at $79 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Metricool or NapoleonCat have a free plan?
- Metricool has a free plan; NapoleonCat does not, though it offers a 14-day trial.
- Which is better, Metricool or NapoleonCat?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while NapoleonCat is the better fit for brands fielding heavy comment, DM, and ad-comment volume. We don't score them; the right call comes down to how you post.