Is Metricool or NapoleonCat cheaper?

Metricool is cheaper to start, from $20 against $79 for NapoleonCat. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Metricool or NapoleonCat have a free plan?

Metricool has a free plan; NapoleonCat does not, though it offers a 14-day trial.

Which is better, Metricool or NapoleonCat?

Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while NapoleonCat is the better fit for brands fielding heavy comment, DM, and ad-comment volume. We don't score them; the right call comes down to how you post.

Head to head

Metricool vs NapoleonCat

Last updated 4 June 2026

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

NapoleonCat

NapoleonCat is built around moderation: a unified inbox that pulls in comments, DMs, ad comments, and app-store reviews, with automation that can hide, delete, and auto-reply on its own. Publishing and reporting are solid too, and pricing starts at $79 a month for two users and five profiles, scaling as you add more.

From: $79 /mo
Free plan

Visit NapoleonCat

Bottom line

Metricool and NapoleonCat both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose NapoleonCat for Brands fielding heavy comment, DM, and ad-comment volume.

Features compared

Feature	Metricool	NapoleonCat
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Not assessed
Evergreen recycling	Partial	No
Team roles	Yes	Yes
Approvals	Yes	Not assessed
Link in bio	Yes	No

Platforms compared

Network	Metricool	NapoleonCat
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	No
YouTube	Auto	Auto
Threads	Auto	No
Bluesky	Auto	No
Google Business	Auto	Auto
Twitch	Analytics	No
WordPress	Auto	No

Pricing

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

NapoleonCat

Standard

$79 /mo

Seats: 2
Accounts: 5
Scheduled posts: Unlimited

$79/mo base, 2 users, 5 profile slots
Unlimited post scheduling, analytics for own profiles
Competitor tracking and benchmarking, automated reporting, team collaboration

Pro

Popular

$89 /mo

Seats: 2
Accounts: 5
Scheduled posts: Unlimited

$89/mo base, 2 users, 5 profile slots, 10K inbox capacity
Adds the all-in-one Social Inbox and saved responses
Team performance reports and the mobile app

Expert

$119 /mo

Seats: 2
Accounts: 5
Scheduled posts: Unlimited

$119/mo base, 2 users, 5 profile slots, 10K inbox capacity
Adds automatic moderation of common questions and auto-hide/delete
Automatic sentiment analysis and advanced search

Enterprise

$465 /mo

Scheduled posts: Unlimited

From $465/mo, for more than 60 profiles
AI Reply (beta), API access, custom reporting
Custom compliance, SLA, and custom agreement

Flat base plans priced for 2 users and 5 profile slots, then you scale: add more profiles and users with a slider and pay only for what you use, so the monthly cost grows as you add them. Enterprise starts at $465 for larger setups (60+ profiles).
There's no free plan, only a 14-day trial, no card required.
Annual billing is up to about 18% cheaper; the page headlines the monthly rates and the per-month annual figure wasn't shown cleanly when checked.
Listed prices exclude VAT.
The plan tiers mostly differ by moderation and automation depth: Pro adds the Social Inbox, Expert adds auto-moderation and sentiment analysis, and Enterprise adds AI Reply and API access.
Prices are USD, read off the live pricing page (which has a USD/EUR/GBP switch, set to USD), and cross-checked against current third-party listings.

Pros and cons

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

NapoleonCat

Excellent unified inbox covering comments, DMs, ad comments, and app reviews
Auto-moderation: auto-hide, auto-delete, auto-reply, and sentiment analysis
Strong analytics with competitor benchmarking and automated reporting
Flexible scaling, paying only for the profiles and users you use
No evergreen recycling, visual feed planner, or link-in-bio
No Pinterest, Threads, or Bluesky
Prices exclude VAT and scale up as you add profiles and users
Creation tooling is thinner than the moderation side

Metricool vs NapoleonCat: FAQ

Is Metricool or NapoleonCat cheaper?: Metricool is cheaper to start, from $20 against $79 for NapoleonCat. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Metricool or NapoleonCat have a free plan?: Metricool has a free plan; NapoleonCat does not, though it offers a 14-day trial.
Which is better, Metricool or NapoleonCat?: Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while NapoleonCat is the better fit for brands fielding heavy comment, DM, and ad-comment volume. We don't score them; the right call comes down to how you post.