Head to head
Meta Business Suite vs Sked Social
Last updated 4 June 2026
Meta Business Suite is the free, official way to schedule and manage Facebook and Instagram. It handles posts, Reels, and Stories, has a shared inbox and basic insights, and doubles as Meta's ads tool, but it only covers Meta's own networks.
- From
- Custom
- Free plan
Sked Social started life as Schedugram, the Instagram scheduler, and grew into a broader agency tool: a visual feed planner, bulk scheduling, a unified inbox, listening, and reporting across ten networks. Flat plans run from $24 a month on annual billing, with profile and user add-ons.
- From
- $24 /mo
- Free plan
Bottom line
Meta Business Suite is the pick for small businesses and creators focused only on Facebook and Instagram, and it's the only one of the two with a free plan. Sked Social fits Instagram-led agencies and brands that plan visually better, and it's the cheaper start, from $24 a month.
Sked Social publishes a price, from $24 a month; Meta Business Suite is quote-only. Meta Business Suite brings ad management that Sked Social skips, while Sked Social has bulk upload Meta Business Suite doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Meta Business Suite has a free plan; Sked Social doesn't, though it offers a 14-day trial.
- Sked Social starts at $24 a month; Meta Business Suite is quote-only.
- Meta Business Suite posts to 2 networks, Sked Social to 10.
- Only Sked Social reaches X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Google Business, and Snapchat.
- Meta Business Suite has ad management; Sked Social doesn't.
- Sked Social has bulk upload; Meta Business Suite doesn't.
- Sked Social has social listening; Meta Business Suite doesn't.
- Sked Social has advanced reports; Meta Business Suite doesn't.
Features compared
| Feature | Meta Business Suite | Sked Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Yes |
| Bulk upload | No | Yes |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | Meta Business Suite | Sked Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | No | Auto |
| Snapchat | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
No free plan; 14-day trial.
- Cheapest paid plan
- $24/mo
Whole-plan price; it doesn't scale per unit.
Meta Business Suite
Free
- Seats
- Unlimited
- Accounts
- 2
- Free for any Facebook Page and connected Instagram account
- Schedule posts, Reels, and Stories up to 75 days ahead, up to 25 a day per account
- Shared inbox, insights, and Meta ad management included
- Meta Business Suite is free. It only covers Meta's own networks, Facebook and Instagram, so there's no paid tier and no cost to weigh, just the limit of which networks it reaches.
- Scheduling runs up to 75 days in advance, with a cap of about 25 scheduled posts a day per account.
- It doubles as Meta's ads tool, so you can boost posts and run paid campaigns from the same place.
- Threads has its own scheduling path rather than full management here; that's covered separately.
Sked Social
Basic
$24/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 profile per platform, 1 user, unlimited scheduling
- Visual planner, AI captions, social inbox, analytics
Grow
Popular$58/mo billed annually
- Seats
- 3
- Accounts
- 6
- Scheduled posts
- Unlimited
- $69/mo, $58 on annual
- 6 profiles (extra at $8/mo), 3 users
- Adds collaboration, team workflows, and basic approvals
Accelerate
$166/mo billed annually
- Seats
- 6
- Accounts
- 10
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 10 profiles (extra at $10/mo), 6+ users (extra at $15/mo)
- Adds advanced approvals, external review portals, role-level permissions, dedicated support
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- From $299/mo, custom profiles and users
- Enterprise support and onboarding
- Flat, quota-bundled plans: each tier bundles social profiles and users. Extra profiles are about $8 a month on Grow and $10 on Accelerate, and extra users about $15 a month.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is roughly 17% cheaper (two months free): Basic works out to about $24 a month, Grow $58, Accelerate $166.
- Sked's plan names and prices have shifted over time, so older listings vary; these are the current Basic / Grow / Accelerate / Custom figures.
- Prices are USD; the live page also offers AUD, GBP, and EUR.
Pros and cons
Meta Business Suite
- Free and official, with the newest formats first
- Direct publishing of posts, Reels, and Stories
- Shared inbox for Facebook, Instagram, and WhatsApp
- Built-in ad management and audience insights
- Only covers Facebook and Instagram
- No evergreen recycling, bulk upload, or advanced reporting
- No real listening, and only Page benchmarking
- Interface can be clunky
Sked Social
- Strong Instagram visual feed planner
- Bulk scheduling, unified inbox, listening, and competitor monitoring
- Approvals and external client review portals on Accelerate
- Ten networks, including Snapchat and Google Business
- No evergreen recycling
- Plan names and prices have shifted over time
- Profiles and users cost extra on top of the plan
- Mid-range pricing for the fuller feature set
Meta Business Suite vs Sked Social: FAQ
- Is Meta Business Suite or Sked Social cheaper?
- Sked Social starts at $24 per month, while Meta Business Suite is quoted custom, so Sked Social is the one with a public entry price.
- Does Meta Business Suite or Sked Social have a free plan?
- Meta Business Suite has a free plan; Sked Social does not, though it offers a 14-day trial.
- Which is better, Meta Business Suite or Sked Social?
- Meta Business Suite is the stronger pick for small businesses and creators focused only on Facebook and Instagram, while Sked Social is the better fit for Instagram-led agencies and brands that plan visually. We don't score them; the right call comes down to how you post.