Head to head
Meta Business Suite vs Sendible
Last updated 4 June 2026
vs
Meta Business Suite is the free, official way to schedule and manage Facebook and Instagram. It handles posts, Reels, and Stories, has a shared inbox and basic insights, and doubles as Meta's ads tool, but it only covers Meta's own networks.
- From
- Custom
- Free plan
An agency-minded scheduler built around client work: white-label dashboards, client onboarding, approval rounds, monitoring, and reporting across nine networks. It sells five quota-bundled tiers from $29 to $750 a month, with no free plan and a 14-day trial.
- From
- $25 /mo
- Free plan
Bottom line
Meta Business Suite and Sendible both cover the basics; the right one comes down to how you post. Meta Business Suite is the stronger pick for Small businesses and creators focused only on Facebook and Instagram; choose Sendible for Agencies and freelancers managing social for multiple clients.
Features compared
| Feature | Meta Business Suite | Sendible |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Yes |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | No | No |
Platforms compared
| Network | Meta Business Suite | Sendible |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| WordPress | No | Auto |
Pricing
Meta Business Suite
Free
Free
- Seats
- Unlimited
- Accounts
- 2
- Free for any Facebook Page and connected Instagram account
- Schedule posts, Reels, and Stories up to 75 days ahead, up to 25 a day per account
- Shared inbox, insights, and Meta ad management included
- Meta Business Suite is free. It only covers Meta's own networks, Facebook and Instagram, so there's no paid tier and no cost to weigh, just the limit of which networks it reaches.
- Scheduling runs up to 75 days in advance, with a cap of about 25 scheduled posts a day per account.
- It doubles as Meta's ads tool, so you can boost posts and run paid campaigns from the same place.
- Threads has its own scheduling path rather than full management here; that's covered separately.
Sendible
Creator
$29 /mo
$25/mo billed annually
- Seats
- 1
- Accounts
- 6
- Scheduled posts
- Unlimited
- $29/mo, $25 on annual (15% off)
- 1 user/calendar, 6 social profiles
- Scheduling, Smart Queues, AI Assist, monitoring and the priority inbox, basic reports
Traction
$89 /mo
$76/mo billed annually
- Seats
- 4
- Accounts
- 24
- Scheduled posts
- Unlimited
- $89/mo, $76 on annual
- 4 users/calendars, 24 social profiles
- Adds team collaboration, client dashboards, assignment and approval workflows
Scale
Popular$199 /mo
$170/mo billed annually
- Seats
- 7
- Accounts
- 49
- Scheduled posts
- Unlimited
- $199/mo, $170 on annual
- 7 users/calendars, 49 social profiles
- Adds the custom Report Builder, automated branded reports, content library, campaigns, 1:1 onboarding
Advanced
$299 /mo
$255/mo billed annually
- Seats
- 20
- Accounts
- 100
- Scheduled posts
- Unlimited
- $299/mo, $255 on annual
- 20 users, 100 social profiles
- Adds advanced user permissions, bulk posting with custom tags, live report sharing
- White-label dashboard available as a paid add-on (from $315/mo with it)
Enterprise
$750 /mo
$638/mo billed annually
- Seats
- 80
- Accounts
- 400
- Scheduled posts
- Unlimited
- $750/mo, $638 on annual, for 80 users and 400 profiles
- Scalable users and profiles, built with their team
- Optional SSO, dedicated customer success, white label (from $790/mo with it)
- Flat, quota-bundled tiers: each of the five plans includes a fixed number of users (each user is also a separate calendar) and social profiles, and you move up a plan as you outgrow the quota rather than buying seats or profiles one at a time.
- You can also add a bundle of extra users and profiles without changing plan. On Creator a bundle is one more user and six more profiles for an extra $29 a month, taking the total to $58; the bundle size and price vary by plan.
- White labelling (your own branded dashboard and domain) is a paid add-on on Advanced and Enterprise. With it, Advanced starts at $315 a month and Enterprise at $790.
- There is no free plan, only a 14-day trial; no card to start, and you add one to keep going at the end.
- Annual billing is a flat 15% off, shown on the page as a 'save $X a year' figure, so Creator works out to about $25 a month, Scale to $170, and Enterprise to $638. Nonprofits get 15% off monthly or 25% off annual.
- Prices are USD read off the live pricing page, which renders client-side and defaults to USD with a currency selector (it does not geo-price to local currency). Monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.
Pros and cons
Meta Business Suite
- Free and official, with the newest formats first
- Direct publishing of posts, Reels, and Stories
- Shared inbox for Facebook, Instagram, and WhatsApp
- Built-in ad management and audience insights
- Only covers Facebook and Instagram
- No evergreen recycling, bulk upload, or advanced reporting
- No real listening, and only Page benchmarking
- Interface can be clunky
Sendible
- Genuinely agency-shaped: white label, Client Connect onboarding, client dashboards, approvals
- Five tiers plus add-on bundles, so scaling up is smoother than a two-plan lineup
- Smart Queues recycle evergreen content, and Monitoring covers keyword and mention tracking
- Direct publishing to nine networks, including Threads and Bluesky
- No free plan, and a 14-day trial is the only way in
- Pinterest has faded and Instagram DMs aren't in the inbox
- Several features have been sunset over the years (content suggestions, review monitoring)
- Listening and competitor analysis are thin next to the bigger suites
Meta Business Suite vs Sendible: FAQ
- Is Meta Business Suite or Sendible cheaper?
- Sendible starts at $25 per month, while Meta Business Suite is quoted custom, so Sendible is the one with a public entry price.
- Does Meta Business Suite or Sendible have a free plan?
- Meta Business Suite has a free plan; Sendible does not, though it offers a 14-day trial.
- Which is better, Meta Business Suite or Sendible?
- Meta Business Suite is the stronger pick for small businesses and creators focused only on Facebook and Instagram, while Sendible is the better fit for agencies and freelancers managing social for multiple clients. We don't score them; the right call comes down to how you post.