Head to head
MavSocial vs Vista Social
Last updated 4 June 2026
MavSocial pairs scheduling with unusually strong digital asset management, including a built-in stock photo library, plus a social inbox and approval workflows. The catch is the network list: it covers the big names but skips TikTok and Pinterest.
- From
- $24 /mo
- Free plan
Vista Social packs a lot into one tool: scheduling to a dozen networks, a unified inbox with DM automations, listening, review management, competitor analysis, and a link-in-bio page. It used to be the cheap option, but it dropped its free plan and reset pricing higher, so the entry is now $79 a month.
- From
- $64 /mo
- Free plan
Bottom line
MavSocial and Vista Social both cover the basics; the right one comes down to how you post. MavSocial is the stronger pick for Teams that want strong digital asset management built into the scheduler; choose Vista Social for Agencies and teams that want publishing, listening, and review management in one tool.
Features compared
| Feature | MavSocial | Vista Social |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | MavSocial | Vista Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| No | Auto | |
| Snapchat | No | Auto |
Pricing
MavSocial
Advanced
$24/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$65/mo billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$208/mo billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$333/mo billed annually
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- Prices are USD, read off the live pricing page and cross-checked against current third-party listings.
Vista Social
Professional
$64/mo billed annually
- Seats
- 3
- Accounts
- 15
- Scheduled posts
- Unlimited
- $79/mo, $64 on annual ($758/yr)
- 15 social profiles, 3 users
- Planning, engagement, reports, listening (own profiles), review management
- Vista Page link-in-bio, DM automations, 2,500 AI credits/mo
Advanced
Popular$120/mo billed annually
- Seats
- 6
- Accounts
- 30
- Scheduled posts
- Unlimited
- $149/mo, $120 on annual ($1,430/yr)
- 30 social profiles, 6 users
- Adds advanced workflows and reporting, Zapier/Make/MCP integrations
- Advanced DM automations and Vista Page, 10,000 AI credits/mo
Scale
$304/mo billed annually
- Seats
- 10
- Accounts
- 70
- Scheduled posts
- Unlimited
- $349/mo, $304 on annual ($3,638/yr)
- 70 social profiles, 10 users
- Adds white-label setup, client profile connect, unlimited AI assistant
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, unlimited profiles and users
- Sentiment detection, premium analytics, brand safety and compliance
- Dedicated account manager, custom integrations, SSO, data migration
- Flat, quota-bundled plans: each tier bundles a set number of social profiles and users, and you move up a plan as you grow rather than buying one profile at a time. Extra users run about $3.75 a month each, and extra profiles are available on the higher tiers.
- X (Twitter) is a paid add-on at $29 a month on every plan (publishing, boosting, automations, and analytics), because of X's API pricing.
- Social listening is free for your own profiles; listening across social, web, and news is a $75-a-month add-on. Employee Advocacy is a separate $199-a-month add-on for 25 employees.
- There's no free plan (Vista Social dropped its old free tier and cheaper Standard plan when it revamped pricing); the way in is a 14-day trial, no card required.
- Annual billing is about 20% cheaper: Professional works out to $64 a month, Advanced $120, Scale $304.
- DM automation contacts are capped per plan (10,000 / 25,000 / 100,000), and the AI assistant is credit-limited (2,500 / 10,000 / unlimited a month).
- Prices are USD, read off the live pricing page by toggling monthly and yearly and cross-checked against current third-party listings.
Pros and cons
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- No TikTok or Pinterest, a serious coverage gap
- No evergreen recycling, link-in-bio, or broad listening
- Approval workflows and permissions are Business-only
- Network list is short next to its rivals
Vista Social
- Broad by design: publishing, inbox, listening, reviews, and reporting together
- Wide network list, including Reddit, Snapchat, and Google Business
- Built-in link-in-bio, DM automations, and AI for copy and images
- Strong agency features on Scale: white label and client connect
- No free plan anymore, and the entry price jumped to $79 a month
- X, deeper listening, and employee advocacy are paid add-ons
- AI and DM automations are capped per plan
- A lot of tool to learn if you only need basic scheduling
MavSocial vs Vista Social: FAQ
- Is MavSocial or Vista Social cheaper?
- MavSocial is cheaper to start, from $24 against $64 for Vista Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does MavSocial or Vista Social have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, MavSocial or Vista Social?
- MavSocial is the stronger pick for teams that want strong digital asset management built into the scheduler, while Vista Social is the better fit for agencies and teams that want publishing, listening, and review management in one tool. We don't score them; the right call comes down to how you post.