Head to head
MavSocial vs Publora
Last updated 4 June 2026
MavSocial pairs scheduling with unusually strong digital asset management, including a built-in stock photo library, plus a social inbox and approval workflows. The catch is the network list: it covers the big names but skips TikTok and Pinterest.
- From
- $24 /mo
- Free plan
Publora is a cheap, API-first scheduler that charges per connected account. It covers eight networks, including newer ones like Bluesky and Mastodon, has AI suggestions and agency workspaces, and is built with developers and automated pipelines in mind.
- From
- $2.99 per account / mo
- Free plan
Bottom line
Publora is the pick for developers building automated content pipelines, and it's the only one of the two with a free plan. MavSocial fits teams that want strong digital asset management built into the scheduler better, and it reaches YouTube and Google Business, which Publora doesn't.
Publora starts cheaper, $2.99 per account / mo against $24 a month for MavSocial. They bill on different units, so the real gap depends on how much you run. MavSocial adds social inbox that Publora leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Publora has a free plan; MavSocial doesn't, though it offers a 14-day trial.
- Publora starts at $2.99 per account / mo, MavSocial at $24 a month.
- MavSocial posts to 6 networks, Publora to 8.
- Only MavSocial reaches YouTube and Google Business.
- Only Publora reaches TikTok, Threads, Bluesky, and Mastodon.
- MavSocial has social inbox; Publora doesn't.
Features compared
| Feature | MavSocial | Publora |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | No | No |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | No | Not assessed |
Platforms compared
| Network | MavSocial | Publora |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | No | Auto |
| YouTube | Auto | No |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | No |
| Mastodon | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
MavSocial
Advanced
$24/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$65/mo billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$208/mo billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$333/mo billed annually
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- Prices are USD, read off the live pricing page and cross-checked against current third-party listings.
Publora
Starter
- Accounts
- 1
- Scheduled posts
- 15
- Free forever
- 1 social account, 15 posts a month
- Calendar scheduler and editor
Pro
Popular- Scheduled posts
- 100
- $2.99 per account/mo
- 100 posts per account a month, schedule 2 months ahead
- Add as many accounts as you need (each billed separately)
Premium
- Scheduled posts
- 500
- $5.99 per account/mo
- 500 posts per account a month, schedule 2 months ahead
- Unlimited accounts, per-account billing
- Priced per connected social account: a free Starter plan covers one account and 15 posts a month, then Pro is $2.99 and Premium $5.99 per account a month, each adding more posts per account. You add as many accounts as you like, billed separately.
- There's a genuine free plan plus a trial of the paid features.
- Publora leans developer- and agency-friendly: a robust API, workspaces, and client management, and it covers newer networks like Bluesky and Mastodon well.
- Prices are USD, read off the live pricing page (monthly per-account rates).
What it really costs
Publora charges per account, so the headline price is for one. Here is the monthly cost as you connect more, with the 5-account row marked as a realistic setup.
| accounts | Pro | Premium |
|---|---|---|
| 1 | $2.99/mo | $5.99/mo |
| 3 | $8.97/mo | $17.97/mo |
| 5Typical | $14.950000000000001/mo | $29.950000000000003/mo |
| 10 | $29.900000000000002/mo | $59.900000000000006/mo |
| 25 | $74.75/mo | $149.75/mo |
| 50 | $149.5/mo | $299.5/mo |
Monthly billing.
Pros and cons
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- No TikTok or Pinterest, a serious coverage gap
- No evergreen recycling, link-in-bio, or broad listening
- Approval workflows and permissions are Business-only
- Network list is short next to its rivals
Publora
- Cheap per-account pricing with a free plan
- Robust API for automation
- Good coverage of newer networks (Bluesky, Mastodon)
- Smart pre-publish validations and AI suggestions
- No engagement inbox, recycling, or listening
- Eight networks; no YouTube, Pinterest, or Google Business
- Young, lightly documented company
- Per-account billing adds up with many profiles
MavSocial vs Publora: FAQ
- Is MavSocial or Publora cheaper?
- Publora is cheaper to start, from $2.99 against $24 for MavSocial. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does MavSocial or Publora have a free plan?
- Publora has a free plan; MavSocial does not, though it offers a 14-day trial.
- Which is better, MavSocial or Publora?
- MavSocial is the stronger pick for teams that want strong digital asset management built into the scheduler, while Publora is the better fit for developers building automated content pipelines. We don't score them; the right call comes down to how you post.