Head to head

Loomly vs RecurPost

vs

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From
$49 /mo
Free plan

RecurPost is a budget-friendly take on evergreen recycling: sort posts into content libraries and it republishes them automatically over time, with bulk upload, AI captions and images, and a free plan. It publishes to ten networks at prices well below the bigger suites.

From
$7.5 /mo
Free plan

Bottom line

RecurPost is the pick for solos and small businesses who want evergreen recycling cheaply, and it's the only one of the two with a free plan. Loomly fits teams and agencies that need approval rounds and client sign-off better, and it adds social inbox that RecurPost leaves out.

RecurPost starts cheaper, $7.5 a month against $49 a month for Loomly. Loomly brings social inbox that RecurPost skips, while RecurPost has AI images Loomly doesn't.

Key differences

Where the two actually diverge, before the full tables.

  • RecurPost has a free plan; Loomly doesn't, though it offers a 15-day trial.
  • RecurPost starts at $7.5 a month, Loomly at $49 a month.
  • Only Loomly reaches Snapchat.
  • Only RecurPost reaches Bluesky.
  • Loomly has social inbox; RecurPost doesn't.
  • RecurPost has AI images; Loomly doesn't.
  • RecurPost has posting queue; Loomly doesn't.

Features compared

FeatureLoomlyRecurPost
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesPartial
Bulk uploadYesYes
Evergreen recyclingPartialYes
Team rolesYesYes
ApprovalsYesYes
Link in bioNoNo

Platforms compared

NetworkLoomlyRecurPost
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyNoAuto
Google BusinessAutoAuto
SnapchatReminderNo

Pricing

Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.

Loomlyflat pricing

No free plan; 15-day trial.

Cheapest paid plan
$49/mo

Whole-plan price; it doesn't scale per unit.

RecurPostflat pricing

Free plan available.

Cheapest paid plan
$7.5/mo

Whole-plan price; it doesn't scale per unit.

Loomly

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

RecurPost

Free

Free
Seats
1
Accounts
3
Scheduled posts
10
  • 3 social profiles, 1 user
  • 10 recurring posts
  • Evergreen recycling and scheduling

Starter

$9 /mo

$7.5/mo billed annually

Seats
1
Accounts
2
Scheduled posts
Unlimited
  • $9/mo, $7.50 on annual ($90/yr)
  • 2 social accounts (extra $4/mo each), 1 user
  • 10 posts a day per account

Personal

Popular
$25 /mo

$21/mo billed annually

Seats
1
Accounts
5
Scheduled posts
Unlimited
  • $25/mo, about $21 on annual ($250/yr)
  • 5 social accounts (extra $4/mo each), 1 user
  • 20 posts a day per account, content libraries, AI

Agency

$79 /mo

$66/mo billed annually

Seats
3
Accounts
20
Scheduled posts
Unlimited
  • $79/mo, about $66 on annual ($790/yr)
  • 20 social accounts (extra $4/mo each), 3 users (extra $20/mo each)
  • 80 posts a day per account, approval workflows, team collaboration

Enterprise

Custom
Seats
Unlimited
Accounts
100
Scheduled posts
Unlimited
  • Custom pricing for 100+ accounts
  • Custom users and limits
  • Flat, quota-bundled plans plus a free plan. Extra social accounts are $4 a month each and extra team members $20 a month each.
  • Annual billing is two months free: Starter works out to $7.50 a month, Personal about $21, Agency about $66.
  • RecurPost's signature is evergreen recycling: you sort posts into content libraries that automatically republish over time, the same idea as SocialBee and MeetEdgar.
  • Prices are USD, read off the live pricing page; the page also offers EUR, GBP, INR, and many other currencies.

Pros and cons

Loomly

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

RecurPost

  • Strong evergreen recycling with content libraries
  • Very affordable, with a free plan and cheap add-ons
  • Bulk upload plus AI captions and images
  • Ten networks, including Bluesky and Threads
  • No unified inbox, listening, or competitor tracking
  • No visual feed planner or link-in-bio
  • Reporting is fairly basic
  • Extra users are pricey at $20 a month each

Loomly vs RecurPost: FAQ

Is Loomly or RecurPost cheaper?
RecurPost is cheaper to start, from $7.5 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or RecurPost have a free plan?
RecurPost has a free plan; Loomly does not, though it offers a 15-day trial.
Which is better, Loomly or RecurPost?
Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while RecurPost is the better fit for solos and small businesses who want evergreen recycling cheaply. We don't score them; the right call comes down to how you post.

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