Is Loomly or Publora cheaper?

Publora is cheaper to start, from $2.99 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Loomly or Publora have a free plan?

Publora has a free plan; Loomly does not, though it offers a 15-day trial.

Which is better, Loomly or Publora?

Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Publora is the better fit for developers building automated content pipelines. We don't score them; the right call comes down to how you post.

Head to head

Loomly vs Publora

Last updated 4 June 2026

Loomly

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From: $49 /mo
Free plan

Visit Loomly

Publora

Publora is a cheap, API-first scheduler that charges per connected account. It covers eight networks, including newer ones like Bluesky and Mastodon, has AI suggestions and agency workspaces, and is built with developers and automated pipelines in mind.

From: $2.99 per account / mo
Free plan

Visit Publora

Bottom line

Loomly and Publora both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Publora for Developers building automated content pipelines.

Features compared

Feature	Loomly	Publora
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Yes	Not assessed
Evergreen recycling	Partial	No
Team roles	Yes	Not assessed
Approvals	Yes	Not assessed
Link in bio	No	Not assessed

Platforms compared

Network	Loomly	Publora
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	No
YouTube	Auto	No
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	Auto	No
Mastodon	No	Auto
Snapchat	Reminder	No

Pricing

Loomly

Starter

Popular

$65 /mo

$49/mo billed annually

Seats: 3
Accounts: 12
Scheduled posts: Unlimited

$65/mo, $49 on annual (25% off)
12 social accounts, 3 users, unlimited calendars
AI Assistant, post generation, and AI replies (capped monthly usage)
Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats: Unlimited
Accounts: 60
Scheduled posts: Unlimited

$332/mo, $249 on annual (25% off)
60 social accounts, unlimited users, unlimited calendars
Everything in Starter, with a larger monthly AI allowance
Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for 61+ social accounts
Unlimited users and calendars
Everything in Beyond, plus priority support and pricing at scale

Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
There is no free plan, only a 15-day free trial of the top features, no card required.
Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
Nonprofits get a 50% lifetime discount with documentation.
Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Publora

Starter

Free

Accounts: 1
Scheduled posts: 15

Free forever
1 social account, 15 posts a month
Calendar scheduler and editor

Pro

Popular

$2.99 per account / mo

Scheduled posts: 100

$2.99 per account/mo
100 posts per account a month, schedule 2 months ahead
Add as many accounts as you need (each billed separately)

Premium

$5.99 per account / mo

Scheduled posts: 500

$5.99 per account/mo
500 posts per account a month, schedule 2 months ahead
Unlimited accounts, per-account billing

Priced per connected social account: a free Starter plan covers one account and 15 posts a month, then Pro is $2.99 and Premium $5.99 per account a month, each adding more posts per account. You add as many accounts as you like, billed separately.
There's a genuine free plan plus a trial of the paid features.
Publora leans developer- and agency-friendly: a robust API, workspaces, and client management, and it covers newer networks like Bluesky and Mastodon well.
Prices are USD, read off the live pricing page (monthly per-account rates).

Pros and cons

Loomly

Guided post creation with per-network mockups, post ideas, and optimization tips
Multi-tier approval workflows with private or client-facing comments and version history
AI for captions, replies, and analytics on every paid plan
Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
No free plan and a $65 entry, then a steep jump to $332 for Beyond
Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
No evergreen recycling queue and no link-in-bio
Social listening is capped at a few searches a month
No public API beyond Zapier

Publora

Cheap per-account pricing with a free plan
Robust API for automation
Good coverage of newer networks (Bluesky, Mastodon)
Smart pre-publish validations and AI suggestions
No engagement inbox, recycling, or listening
Eight networks; no YouTube, Pinterest, or Google Business
Young, lightly documented company
Per-account billing adds up with many profiles

Loomly vs Publora: FAQ

Is Loomly or Publora cheaper?: Publora is cheaper to start, from $2.99 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Publora have a free plan?: Publora has a free plan; Loomly does not, though it offers a 15-day trial.
Which is better, Loomly or Publora?: Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Publora is the better fit for developers building automated content pipelines. We don't score them; the right call comes down to how you post.