Head to head
Loomly vs Publer
Last updated 4 June 2026
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49a month, billed yearly
- Free scheduling
- No
Publer combines broad network coverage with queues, bulk scheduling and RSS automation. Business adds analytics, recycling and eligible API/MCP access. Pricing scales with connected accounts and additional team members.
- From
- Free
- Free scheduling
- Yes
Bottom line
Loomly and Publer go after a similar buyer, so it's a close call. Loomly leans toward teams and agencies that need approval rounds and client sign-off; Publer toward power users posting to many networks at once.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Publer adds competitor tracking and a link-in-bio page that Loomly leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Publer has a free scheduling plan; Loomly doesn't, though it offers a 15-day trial.
- Loomly posts to 9 networks, Publer to 13.
- Only Loomly reaches Snapchat.
- Only Publer reaches Bluesky and Mastodon.
- Publer has competitor tracking; Loomly doesn't.
- Publer has a link-in-bio page; Loomly doesn't.
- Publer has a posting queue; Loomly doesn't.
Features compared
| Feature | Loomly | Publer |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | Loomly | Publer |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Not confirmed | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Snapchat | Reminder | No |
| Telegram | Not assessed | Auto |
| WordPress | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Loomly
Starter
Popular$49 a month billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
Publer
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- One user, one workspace and three social accounts; X excluded
- Ten waiting posts per account; slots refill after publication or deletion
- Pinterest on Free requires at least 100 followers or a claimed website
- 24-hour post history and 25 drafts
Professional
PopularDisplayed $5 monthly. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Scheduled posts
- Unlimited
- Starts at displayed $5/account/month; confirm currency
- Unlimited scheduling/drafts subject to daily limits
- First comments, threads and RSS automations
Business
Displayed $10 monthly. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Scheduled posts
- Unlimited
- Starts at displayed $10/account/month; confirm currency
- Analytics, recycling and unlimited AI prompts
- Eligible API/MCP access
Enterprise
- Quote-only for large organisations
- Higher volume discounts, 1:1 onboarding, priority support
- Pricing is per connected social account plus additional members; owner included, every tenth account/member free. Professional starts at $5/month for one account, Business $10.
- Professional has a seven-day trial; Business fourteen days. Free retains three accounts, ten pending posts per account, twenty-five drafts and a 24-hour history, excluding X.
- Current help says annual billing is 20% off, while pricing UI says two months free. Confirm exact annual invoice rather than treating these as identical.
- Paid scheduling is subject to daily anti-abuse limits; Enterprise removes Publer-side daily limits but networks can still impose their own.
- Current extraction did not expose localized selector totals or extra-member tariffs; verify final currency and selected-account/member bill.
Pros and cons
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Current directory covers eight direct networks and Snapchat notifications
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
Publer
- Broad supported-network list, including Telegram and WordPress
- Bulk scheduling and RSS automation
- Free waiting-post slots refill after publishing
- Business API/MCP with documented eligibility
- Separate account and member charges accumulate
- X requires a paid plan
- Analytics and advanced automation require Business
- Daily provider and anti-abuse limits still apply
Loomly vs Publer: FAQ
- Is Loomly or Publer cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Loomly or Publer have a free plan?
- Publer has a free plan; Loomly does not, though it offers a 15-day trial.
- Which is better, Loomly or Publer?
- Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.