Is Loomly or Publer cheaper?

Publer is cheaper to start, from $4 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Loomly or Publer have a free plan?

Publer has a free plan; Loomly does not, though it offers a 15-day trial.

Which is better, Loomly or Publer?

Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.

Head to head

Loomly vs Publer

Last updated 4 June 2026

Loomly

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From: $49 /mo
Free plan

Visit Loomly

Publer

The value pick: Publer posts to thirteen networks, Telegram and WordPress included, and bundles bulk upload, recycling, and RSS automation for less than most rivals charge. It's priced per connected account, the interface is busy, and X needs a paid plan.

From: $4 per account / mo
Free plan

Visit Publer

Bottom line

Loomly and Publer both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Publer for Power users posting to many networks at once.

Features compared

Feature	Loomly	Publer
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Yes
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	No	Yes

Platforms compared

Network	Loomly	Publer
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	Auto	Auto
Mastodon	No	Auto
Snapchat	Reminder	No
Telegram	No	Auto
WordPress	No	Auto

Pricing

Loomly

Starter

Popular

$65 /mo

$49/mo billed annually

Seats: 3
Accounts: 12
Scheduled posts: Unlimited

$65/mo, $49 on annual (25% off)
12 social accounts, 3 users, unlimited calendars
AI Assistant, post generation, and AI replies (capped monthly usage)
Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats: Unlimited
Accounts: 60
Scheduled posts: Unlimited

$332/mo, $249 on annual (25% off)
60 social accounts, unlimited users, unlimited calendars
Everything in Starter, with a larger monthly AI allowance
Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for 61+ social accounts
Unlimited users and calendars
Everything in Beyond, plus priority support and pricing at scale

Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
There is no free plan, only a 15-day free trial of the top features, no card required.
Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
Nonprofits get a 50% lifetime discount with documentation.
Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Publer

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

1 user, 1 workspace, 3 social accounts (no X)
10 scheduled posts per account, 24-hour post history, 25 drafts
Branded link-in-bio for Instagram

Professional

Popular

$5 per account / mo

$4/mo billed annually

Scheduled posts: Unlimited

$5 per account/mo, $4 on annual
Unlimited scheduling and drafts, eternal post history
First comments and threads, unlimited RSS automations, unlimited workspaces
Unbranded link-in-bio, X/Twitter integration

Business

$10 per account / mo

$8/mo billed annually

Scheduled posts: Unlimited

$10 per account/mo, $8 on annual
Everything in Professional, plus unlimited AI prompts
Analytics and reports, best times to post, competitor analysis
Hashtag suggestions, Spintax post recycling, Publer API

Enterprise

Custom

Quote-only for large organisations
Higher volume discounts, 1:1 onboarding, priority support

Priced per connected social account: the headline $5 / $10 is for one account and multiplies by how many you connect. Every 10th account (and every 10th extra member) is free, so the effective rate dips about 10% at higher counts.
Team members are a second, separate cost: $2 a month each on Professional, $3 on Business, with the plan owner already included.
X (Twitter) needs a paid plan because of X's API pricing; it can't be connected on the Free plan at all.
There's a permanent Free plan (3 accounts, no X) plus a 7-day trial of Professional and a 14-day trial of Business, no card required.
Annual billing is roughly 20% cheaper per account ($5 to $4 on Professional, $10 to $8 on Business). Listed prices exclude VAT, and there's a 14-day money-back guarantee.
Prices are USD. The live pricing page renders client-side and geo-located to Australia here, showing AUD, but it also prints an explicit US-dollar figure per plan; the USD numbers were read directly and confirmed by toggling monthly and yearly, and they match current third-party 2026 listings.

Pros and cons

Loomly

Guided post creation with per-network mockups, post ideas, and optimization tips
Multi-tier approval workflows with private or client-facing comments and version history
AI for captions, replies, and analytics on every paid plan
Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
No free plan and a $65 entry, then a steep jump to $332 for Beyond
Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
No evergreen recycling queue and no link-in-bio
Social listening is capped at a few searches a month
No public API beyond Zapier

Publer

Excellent value on per-account pricing, with every 10th account free
Widest network list here, including Telegram, Mastodon, and WordPress
Bulk CSV upload, auto-scheduling queue, Spintax recycling, and RSS automation
Genuinely useful free plan
Per-account pricing and separate member fees still add up at scale
No unified inbox for comments or DMs
X/Twitter is paid-only and analytics sit on the Business tier
Dense interface, and listed prices exclude VAT

Loomly vs Publer: FAQ

Is Loomly or Publer cheaper?: Publer is cheaper to start, from $4 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Publer have a free plan?: Publer has a free plan; Loomly does not, though it offers a 15-day trial.
Which is better, Loomly or Publer?: Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.