Head to head
Loomly vs Sendcove (formerly Postr)
Last updated 15 October 2026
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49a month, billed yearly
- Free scheduling
- No
Sendcove is the social scheduler formerly called Postr. Its official App Store release notes confirm the rename, and the listing names Minner Labs LLC as the developer and seller. The current website, support route and terms describe the service to evaluate; account permissions, trial conversion and cancellation behavior still need account-specific checks.
- From
- Pricing currency requires confirmation
- Free scheduling
- No
Bottom line
Sendcove (formerly Postr) is the pick for existing Postr users checking the current Sendcove identity and billing details. Loomly fits teams and agencies that need approval rounds and client sign-off better, and it reaches Facebook and LinkedIn among others, which Sendcove (formerly Postr) doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Loomly posts to 9 networks, Sendcove (formerly Postr) to 6.
- Only Loomly reaches Facebook, LinkedIn, Pinterest, and Google Business.
- Only Sendcove (formerly Postr) reaches Bluesky.
Features compared
| Feature | Loomly | Sendcove (formerly Postr) |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not confirmed |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Loomly | Sendcove (formerly Postr) |
|---|---|---|
| Auto | Auto | |
| Auto | No | |
| X (Twitter) | Not confirmed | Auto |
| Auto | No | |
| TikTok | Auto | Auto |
| Auto | No | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | No |
| Snapchat | Reminder | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; 15-day trial.
- Lowest public entry price
- $49 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
No free plan; 7-day trial.
Pricing currency requires confirmation
Loomly
Starter
Popular$49 a month billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
Sendcove (formerly Postr)
Basic
$72 annually; currency unconfirmed
- Accounts
- 5
- Scheduled posts
- 50
- $72/year displayed; currency unconfirmed
- 5 accounts, 50 posts/month; scheduling within current month
- Basic AI models; 50MB uploads
Pro
$144 annually; currency unconfirmed
- Accounts
- 15
- Scheduled posts
- Unlimited
- $144/year displayed; currency unconfirmed
- 15 accounts; unlimited posts and scheduling
- Advanced AI models, X threads, 100MB uploads
Max
$252 annually; currency unconfirmed
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $252/year displayed; currency unconfirmed
- Unlimited connected accounts and bulk uploads
- 500MB upload limit
- The annual display lists Basic at $72, Pro at $144 and Max at $252, shown as $6, $12 and $21 monthly equivalents. These are annual commitments, not verified month-to-month tariffs.
- The displayed dollar symbol does not establish currency. Confirm currency, tax and the complete renewal amount at checkout.
- A seven-day trial is advertised. Card requirements and automatic paid conversion are unresolved by the public trial headline.
- Current terms describe recurring advance billing, cancellation through account settings at period end, and no refunds for partial subscription periods.
- The current site advertises analytics and evergreen recycling. Their plan-level inclusions and behavior require confirmation.
Pros and cons
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Current directory covers eight direct networks and Snapchat notifications
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
Sendcove (formerly Postr)
- Current site exposes annual plan totals and a seven-day trial headline
- Published terms explain period-end cancellation and partial-period refund treatment
- A current support contact route is available
- The current site advertises analytics and evergreen recycling
- Current monthly tariffs and displayed-dollar currency need confirmation
- Trial card requirements and automatic paid conversion remain unresolved
- Live permissions, exports and cancellation behavior need account-specific checks
Loomly vs Sendcove (formerly Postr): FAQ
- Is Loomly or Sendcove (formerly Postr) cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Loomly or Sendcove (formerly Postr) have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Loomly or Sendcove (formerly Postr)?
- Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Sendcove (formerly Postr) is the better fit for existing Postr users checking the current Sendcove identity and billing details. We don't score them; the right call comes down to how you post.