Head to head
Loomly vs Planoly
Last updated 4 June 2026
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49a month, billed yearly
- Free scheduling
- No
Planoly combines visual Instagram planning with creator-commerce tools, seven auto-publishing networks and reminder posting for X. USD paid plans start at $16 month-to-month or $14 monthly equivalent billed annually, with a separate free mobile allowance.
- From
- Free
- Free scheduling
- Yes
Bottom line
Planoly is the pick for Instagram-led creators who plan their grid visually, and it's the only one of the two with a free scheduling plan. Loomly fits teams and agencies that need approval rounds and client sign-off better.
Loomly starts at $49 a month, billed yearly, and Planoly has a free plan and paid plans from $14 a month, billed yearly. Planoly adds a visual feed planner and a link-in-bio page that Loomly leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Planoly has a free scheduling plan; Loomly doesn't, though it offers a 15-day trial.
- Paid plans start at $14 a month, billed yearly on Planoly and $49 a month, billed yearly on Loomly.
- Loomly posts to 9 networks, Planoly to 8.
- Only Loomly reaches Google Business.
- Planoly has a visual feed planner; Loomly doesn't.
- Planoly has a link-in-bio page; Loomly doesn't.
Features compared
| Feature | Loomly | Planoly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not confirmed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | Not confirmed |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not assessed |
| Link in bio | No | Yes |
Platforms compared
| Network | Loomly | Planoly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Not confirmed | Reminder |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Google Business | Auto | No |
| Snapchat | Reminder | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Loomly
Starter
Popular$49 a month billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
Planoly
Free
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$14 a month billed annually
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$24 a month billed annually
- Seats
- 2
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$47 a month billed annually
- Seats
- 6
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- USD tariffs: Starter $16 monthly/$14 monthly equivalent annually; Growth $28/$24; Pro $55/$47. Annual plans are paid upfront.
- Plans include 1/2/6 social sets and 1/2/6 users. Each set permits one account per supported channel; set counts are not individual-account counts.
- Growth add-ons: $10 per set and $5 per user monthly; Pro: $8/$3. Starter cannot add either.
- Free mobile plan allows 10 uploads monthly. Paid plans have unlimited uploads and a 14-day trial.
- Current help documentation confirms the monthly prices directly; no price is derived from a rounded discount.
Pros and cons
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Current directory covers eight direct networks and Snapchat notifications
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
Planoly
- Visual Instagram grid planning
- Link-in-bio and creator-commerce features
- Seven auto-publishing networks plus X reminders
- Social Posting MCP and shareable analytics reports
- X requires manual completion from a reminder
- Starter cannot add sets or users
- Cross-network inbox and advanced report customization not established
- No advertised Bluesky or Google Business publishing
Loomly vs Planoly: FAQ
- Is Loomly or Planoly cheaper?
- Planoly has a free entry plan. Loomly starts at $49 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Loomly or Planoly have a free plan?
- Planoly has a free plan; Loomly does not, though it offers a 15-day trial.
- Which is better, Loomly or Planoly?
- Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.