Is Loomly or Planoly cheaper?

Planoly is cheaper to start, from $14 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Loomly or Planoly have a free plan?

Planoly has a free plan; Loomly does not, though it offers a 15-day trial.

Which is better, Loomly or Planoly?

Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.

Head to head

Loomly vs Planoly

Last updated 4 June 2026

Loomly

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From: $49 /mo
Free plan

Visit Loomly

Planoly

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From: $14 /mo
Free plan

Visit Planoly

Bottom line

Loomly and Planoly both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Planoly for Instagram-led creators who plan their grid visually.

Features compared

Feature	Loomly	Planoly
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	No
Bulk upload	Yes	Not assessed
Evergreen recycling	Partial	No
Team roles	Yes	Yes
Approvals	Yes	Not assessed
Link in bio	No	Yes

Platforms compared

Network	Loomly	Planoly
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Google Business	Auto	No
Snapchat	Reminder	No

Pricing

Loomly

Starter

Popular

$65 /mo

$49/mo billed annually

Seats: 3
Accounts: 12
Scheduled posts: Unlimited

$65/mo, $49 on annual (25% off)
12 social accounts, 3 users, unlimited calendars
AI Assistant, post generation, and AI replies (capped monthly usage)
Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats: Unlimited
Accounts: 60
Scheduled posts: Unlimited

$332/mo, $249 on annual (25% off)
60 social accounts, unlimited users, unlimited calendars
Everything in Starter, with a larger monthly AI allowance
Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for 61+ social accounts
Unlimited users and calendars
Everything in Beyond, plus priority support and pricing at scale

Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
There is no free plan, only a 15-day free trial of the top features, no card required.
Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
Nonprofits get a 50% lifetime discount with documentation.
Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Planoly

Free

Seats: 1
Accounts: 1
Scheduled posts: 10

1 social set, 1 user (mobile app)
10 uploads a month
Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: Unlimited

$16/mo, $14 on annual
1 social set, 1 user, unlimited uploads
Free link in bio; upgrade to Growth to add sets or users

Growth

Popular

$28 /mo

$24/mo billed annually

Seats: 2
Accounts: 2
Scheduled posts: Unlimited

$28/mo, $24 on annual
2 social sets, 2 users, unlimited uploads
Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats: 6
Accounts: 6
Scheduled posts: Unlimited

$55/mo, $47 on annual
6 social sets, 6 users, unlimited uploads
Extra social set $8/mo, extra user $3/mo

Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
There's a free mobile plan (1 social set, 10 uploads a month).
Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
Prices are USD, read off the live pricing page.

Pros and cons

Loomly

Guided post creation with per-network mockups, post ideas, and optimization tips
Multi-tier approval workflows with private or client-facing comments and version history
AI for captions, replies, and analytics on every paid plan
Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
No free plan and a $65 entry, then a steep jump to $332 for Beyond
Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
No evergreen recycling queue and no link-in-bio
Social listening is capped at a few searches a month
No public API beyond Zapier

Planoly

Best-known Instagram feed/grid visual planner
Link-in-bio page that can sell digital products
Schedules to eight networks with AI captions and auto-responses
Free mobile plan and clear, cheap add-ons
Analytics are moderate, with no custom reports
No evergreen recycling or broad listening
No Bluesky or Google Business
Starter can't add sets or users without upgrading

Loomly vs Planoly: FAQ

Is Loomly or Planoly cheaper?: Planoly is cheaper to start, from $14 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Planoly have a free plan?: Planoly has a free plan; Loomly does not, though it offers a 15-day trial.
Which is better, Loomly or Planoly?: Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.