Head to head
Loomly vs OneUp
Last updated 13 October 2026
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49a month, billed yearly
- Free scheduling
- No
OneUp combines multi-network scheduling, recycling and cross-posting with an inbox, keyword listening and an Instagram grid planner. Basic includes five accounts for $25 monthly or $180 annually; approval workflows require a higher tier.
- From
- $15a month, billed yearly
- Free scheduling
- No
Bottom line
OneUp is the pick for power users publishing to many networks at once, and it's the cheaper start, from $15 a month, billed yearly. Loomly fits teams and agencies that need approval rounds and client sign-off better.
OneUp starts cheaper, $15 a month, billed yearly against $49 a month, billed yearly for Loomly. They bill on different units, so the real gap depends on how much you run. OneUp adds a visual feed planner and a posting queue that Loomly leaves out.
Key differences
Where the two actually diverge, before the full tables.
- OneUp starts at $15 a month, billed yearly, Loomly at $49 a month, billed yearly.
- Loomly posts to 9 networks, OneUp to 11.
- Only OneUp reaches Bluesky.
- OneUp auto-publishes Snapchat; Loomly sends a reminder to post.
- OneUp has a visual feed planner; Loomly doesn't.
- OneUp has a posting queue; Loomly doesn't.
Features compared
| Feature | Loomly | OneUp |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Loomly | OneUp |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Not confirmed | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| No | Not confirmed | |
| Snapchat | Reminder | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Loomly
Starter
Popular$49 a month billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
OneUp
Basic
$15 a month billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 300
- 5 social accounts; $25 monthly or $180 billed annually
- Custom Fields for account-specific text
- Post approvals require Intermediate or above
Intermediate
$48 a month billed annually
- Seats
- 3
- Accounts
- 15
- Scheduled posts
- Unlimited
- $60/mo, 15 social accounts
- 3 cross-posting workflows
Growth
Popular$84 a month billed annually
- Seats
- 9
- Accounts
- 30
- Scheduled posts
- Unlimited
- $120/mo, 30 social accounts
- 5 cross-posting workflows
Business
$240 a month billed annually
- Seats
- Not confirmed
- Accounts
- 80
- Scheduled posts
- Unlimited
- 80 social accounts; extra accounts displayed at $1/month
- Eight cross-posting workflows
- Team allowance conflicts between twenty total and twenty additional; confirm total
Enterprise
Conflicting official Enterprise figures; request current configured quote
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- Custom Enterprise configuration; confirm accounts, seats, price and included compliance terms
- Priced by how many social accounts you connect: the plan steps up with the band you land in, 5, 15, 30, then 80 accounts. On Business you can add extra accounts at $1 a month each.
- Each connected destination consumes an account slot. Verify current destination eligibility, particularly Reddit and messaging-only channels, rather than treating analytics coverage as publishing support.
- There's no free plan, but a 7-day trial with nothing due upfront.
- Basic annual billing is $180 ($15 monthly equivalent). Each Google Business Profile location consumes one account slot.
- Basic holds 300 scheduled posts at once, not 300 per month. Cross-posting to three accounts consumes three waiting-post slots.
- Fair-use daily publication caps across accounts are 150/500/750/1,000 on Basic/Intermediate/Growth/Business.
- X link-post add-ons are sold in $50/month increments covering 250 link posts.
Pros and cons
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Current directory covers eight direct networks and Snapchat notifications
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
OneUp
- Broad network selection; confirm the intended destinations
- Evergreen recycling, RSS and cross-posting automation
- Account-bundled plans with additional-account options
- AI captions, first comments and X threads
- No permanent free plan
- Each Google location uses an account slot
- Post approvals start above Basic
- Basic caps the waiting queue at 300 posts
- X links require an extra paid allowance
Loomly vs OneUp: FAQ
- Is Loomly or OneUp cheaper?
- OneUp is cheaper to start, from $15 a month, billed yearly against $49 a month, billed yearly for Loomly. Billing terms and included workloads can differ, so compare the required accounts and features.
- Does Loomly or OneUp have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Loomly or OneUp?
- Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while OneUp is the better fit for power users publishing to many networks at once. We don't score them; the right call comes down to how you post.