Head to head
Loomly vs Meta Business Suite
Last updated 13 October 2026
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49a month, billed yearly
- Free scheduling
- No
Meta Business Suite is free for managing and scheduling Facebook Pages and connected Instagram accounts. It is a sensible starting point for a small business on those networks; ad spend is separate and creative-format controls need checking in your account.
- From
- Free
- Free scheduling
- Yes
Bottom line
Meta Business Suite is the pick for small businesses and creators focused only on Facebook and Instagram, and it's the only one of the two with a free scheduling plan. Loomly fits teams and agencies that need approval rounds and client sign-off better, and it reaches LinkedIn and Pinterest among others, which Meta Business Suite doesn't.
Loomly starts at $49 a month, billed yearly, and Meta Business Suite is free, with no paid plan. Loomly adds bulk upload that Meta Business Suite leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Meta Business Suite has a free scheduling plan; Loomly doesn't, though it offers a 15-day trial.
- Loomly's paid plans start at $49 a month, billed yearly; Meta Business Suite has no published paid price.
- Loomly posts to 9 networks, Meta Business Suite to 2.
- Only Loomly reaches LinkedIn, TikTok, Pinterest, YouTube, and Google Business.
- Loomly has bulk upload; Meta Business Suite doesn't.
Features compared
| Feature | Loomly | Meta Business Suite |
|---|---|---|
| AI captions | Yes | Not confirmed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not confirmed |
| Bulk upload | Yes | No |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | No | No |
Platforms compared
| Network | Loomly | Meta Business Suite |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Not confirmed | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | No | |
| YouTube | Auto | No |
| Threads | Auto | Not confirmed |
| Google Business | Auto | No |
| Snapchat | Reminder | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; 15-day trial.
- Lowest public entry price
- $49 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Loomly
Starter
Popular$49 a month billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
Meta Business Suite
Free
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Free scheduling for Facebook Pages and connected Instagram accounts
- Planner, inbox and insights
- Advertising spend is separate from free management features
- Meta describes Business Suite as a free tool. There is no scheduler subscription or paid scheduling tier.
- Advertising campaigns and boosted posts incur their own spend; free management does not mean free ads.
- A universal scheduling horizon and daily cap were not established by current accessible official evidence. Check the date picker and selected format in your account.
Pros and cons
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Current directory covers eight direct networks and Snapchat notifications
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
Meta Business Suite
- Free and official, with the newest formats first
- Direct publishing of posts, Reels, and Stories
- Shared inbox for Facebook, Instagram, and WhatsApp
- Built-in ad management and audience insights
- Only covers Facebook and Instagram
- No evergreen recycling, bulk upload, or advanced reporting
- No real listening, and only Page benchmarking
- Interface can be clunky
Loomly vs Meta Business Suite: FAQ
- Is Loomly or Meta Business Suite cheaper?
- Meta Business Suite has a free entry plan. Loomly starts at $49 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Loomly or Meta Business Suite have a free plan?
- Meta Business Suite has a free plan; Loomly does not, though it offers a 15-day trial.
- Which is better, Loomly or Meta Business Suite?
- Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Meta Business Suite is the better fit for small businesses and creators focused only on Facebook and Instagram. We don't score them; the right call comes down to how you post.