Head to head

Loomly vs MavSocial

vs

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From
$49 /mo
Free plan

MavSocial pairs scheduling with unusually strong digital asset management, including a built-in stock photo library, plus a social inbox and approval workflows. The catch is the network list: it covers the big names but skips TikTok and Pinterest.

From
$24 /mo
Free plan

Bottom line

Loomly and MavSocial both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose MavSocial for Teams that want strong digital asset management built into the scheduler.

Features compared

FeatureLoomlyMavSocial
AI captionsYesNot assessed
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadYesYes
Evergreen recyclingPartialNo
Team rolesYesYes
ApprovalsYesYes
Link in bioNoNo

Platforms compared

NetworkLoomlyMavSocial
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoNo
PinterestAutoNo
YouTubeAutoAuto
ThreadsAutoNo
Google BusinessAutoAuto
SnapchatReminderNo

Pricing

Loomly

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

MavSocial

Advanced

$29 /mo

$24/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $29/mo, $24 on annual
  • 1 user, 10 social profiles
  • Publishing, social inbox, reporting, digital asset management

Pro

Popular
$78 /mo

$65/mo billed annually

Seats
3
Accounts
30
Scheduled posts
Unlimited
  • $78/mo, $65 on annual
  • 3 users, 30 social profiles
  • Adds team collaboration and campaign planning

Business

$249 /mo

$208/mo billed annually

Seats
5
Accounts
40
Scheduled posts
Unlimited
  • $249/mo, $208 on annual
  • 5 users, 40 social profiles
  • Adds team and permission management and approval workflows
  • Extra profiles $6-$7/mo, extra users $20-$24/mo

Enterprise

$399 /mo

$333/mo billed annually

Scheduled posts
Unlimited
  • From $399/mo, $333 on annual
  • Fully customizable users and profiles
  • Dedicated support
  • Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
  • There's no free plan, only a 14-day trial, no card required.
  • Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
  • MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
  • Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Pros and cons

Loomly

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

MavSocial

  • Strong digital asset management with a built-in stock library
  • Social inbox, campaign reporting, and approval workflows
  • Flat, reasonable pricing with add-ons on Business
  • 24/7 support advertised across plans
  • No TikTok or Pinterest, a serious coverage gap
  • No evergreen recycling, link-in-bio, or broad listening
  • Approval workflows and permissions are Business-only
  • Network list is short next to its rivals

Loomly vs MavSocial: FAQ

Is Loomly or MavSocial cheaper?
MavSocial is cheaper to start, from $24 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or MavSocial have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Loomly or MavSocial?
Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while MavSocial is the better fit for teams that want strong digital asset management built into the scheduler. We don't score them; the right call comes down to how you post.