Head to head
LinkedIn post scheduling vs Metricool
Last updated 13 October 2026
LinkedIn provides free scheduling for profiles and company Pages, with editing and rescheduling through the scheduled-post menus. Profiles start ten minutes ahead; Pages start one hour ahead and require an eligible admin.
- From
- Free
- Free scheduling
- Yes
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Bottom line
LinkedIn post scheduling is the pick for LinkedIn-only users who just want to queue the occasional post. Metricool fits analytics-led marketers who want organic and paid in one report better, and it reaches Facebook and Instagram among others, which LinkedIn post scheduling doesn't.
LinkedIn post scheduling is free, with no paid plan, and Metricool has a free plan and paid plans from $20 a month, billed yearly. Metricool adds bulk upload and a social inbox that LinkedIn post scheduling leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool's paid plans start at $20 a month, billed yearly; LinkedIn post scheduling has no published paid price.
- LinkedIn post scheduling posts to 1 networks, Metricool to 10.
- Only Metricool reaches Instagram, Facebook, X (Twitter), TikTok, Pinterest, YouTube, Threads, Bluesky, and Google Business.
- Metricool has bulk upload; LinkedIn post scheduling doesn't.
- Metricool has a social inbox; LinkedIn post scheduling doesn't.
- Metricool has best-time scheduling; LinkedIn post scheduling doesn't.
- Metricool has a content calendar; LinkedIn post scheduling doesn't.
Features compared
| Feature | LinkedIn post scheduling | Metricool |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not confirmed | Yes |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | LinkedIn post scheduling | Metricool |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| Auto | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Twitch | Not assessed | No |
| WordPress | Not assessed | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
LinkedIn post scheduling
Free
- Seats
- 1
- Accounts
- 1
- Free native scheduling for personal profiles and company Pages
- Profiles: ten minutes to three months ahead
- Pages: one hour to three months ahead; Super Admin or Content Admin access
- Scheduled-post menus support editing and schedule changes
- Native scheduling is free inside the LinkedIn composer.
- Profile and Page timing, roles and eligible formats differ; check the intended destination.
- Scheduled work can be edited or rescheduled through the documented menus. Page exclusions include multiple-photo posts, polls and reshares.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pros and cons
LinkedIn post scheduling
- Free native profile and Page scheduling
- Up to three months ahead
- Documented editing and rescheduling
- No separate scheduler connection for native use
- LinkedIn-only publishing
- Profile and Page timing and role rules differ
- Page exclusions include multiple-photo posts, polls and reshares
- Third-party review and publishing workflows need a separate evaluation
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
LinkedIn post scheduling vs Metricool: FAQ
- Is LinkedIn post scheduling or Metricool cheaper?
- Both LinkedIn post scheduling and Metricool have a free entry plan. Compare their account allowances, publishing limits and any paid features you need.
- Does LinkedIn post scheduling or Metricool have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, LinkedIn post scheduling or Metricool?
- LinkedIn post scheduling is the stronger pick for LinkedIn-only users who just want to queue the occasional post, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.