Head to head
Later vs SociaHive
Last updated 15 October 2026
Later prices scheduling in social sets: Starter is $25 monthly or $18.75 per month billed yearly for one set and one user. A separate limited Free plan exists. Growth adds collaboration; Story publishing and outside feedback have specific account and format limits.
- From
- Free
- Free scheduling
- Yes
Social scheduling combined with automated messaging, AI replies and contact-management workflows.
- From
- Free
- Free scheduling
- Yes
Bottom line
SociaHive is the pick for businesses combining scheduling with automated replies. Later fits Instagram-first creators and brands better.
Later has a free plan and paid plans from $18.75 per social set a month, billed yearly, and SociaHive has a free plan and paid plans from $24 a month, billed yearly. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Paid plans start at $18.75 per social set a month, billed yearly on Later and $24 a month, billed yearly on SociaHive.
- Later posts to 8 networks, SociaHive to 9.
- Only SociaHive reaches X (Twitter).
Features compared
| Feature | Later | SociaHive |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Yes | Not assessed |
| Bulk upload | No | Not assessed |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Later | SociaHive |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Not assessed | Auto |
| Snapchat | Auto | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Later
Starter
$18.75 per social set a month billed annually
- Seats
- 1
- Accounts
- 8
- Scheduled posts
- 30
- $25/mo, $18.75 on annual
- 1 social set (8 profiles, one per network)
- 1 user, 30 posts per profile / month
- Link in Bio, best-time-to-post, AI captions
- Capped at one social set; no extra sets, users, or AI credits
Growth
Popular$37.50 per social set a month billed annually
- Seats
- 2
- Accounts
- 16
- Scheduled posts
- 180
- $50/mo, $37.50 on annual
- 2 social sets (16 profiles), 2 users
- 180 posts per profile / month
- Social inbox, approvals, and collaboration
- Extra social sets $15/mo each ($11.25 on annual)
Scale
$82.50 per social set a month billed annually
- Seats
- 4
- Accounts
- 48
- Scheduled posts
- Unlimited
- $110/mo, $82.50 on annual
- 6 social sets (48 profiles), 4 users
- Unlimited posts
- Custom analytics, competitive benchmarking, brand listening
- Extra social sets $15/mo each ($11.25 on annual)
- Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
- Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
- Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
- Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
- Free is documented separately with limited scheduling and a two-week past/future calendar window. The reviewed plan guide does not state its numerical post allowance.
- The live USD pricing page shows 25% off annual billing (three months free). The help guide mentions four months free, so the live priced tariff is used here. Legacy and promotional plan inclusions may differ.
- Starter AI add-ons are inconsistent across official pages: the priced tariff says unavailable while the help guide says they may be available. Check the subscription screen for an existing account.
What it really costs
Monthly cost by social set count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 1-social set row marked as a realistic setup.
| social sets | Starter | Growth | Scale |
|---|---|---|---|
| 1Typical | $25/mo | $50/mo | $110/mo |
| 3 | Exceeds plan capacity | $65/mo | $110/mo |
| 5 | Exceeds plan capacity | $95/mo | $110/mo |
| 10 | Exceeds plan capacity | $170/mo | $170/mo |
| 25 | Exceeds plan capacity | $395/mo | $395/mo |
| 50 | Exceeds plan capacity | $770/mo | $770/mo |
Monthly billing. Volume discounts lower the per-social set rate at higher counts. Annual billing takes about 3 months off.
SociaHive
Free
- Accounts
- 1
- Scheduled posts
- 30
- 1 account; 30 scheduled posts/month; 50 automation runs/month
Creator
$24 a month billed annually
- Accounts
- 1
- Scheduled posts
- Unlimited
- Unlimited scheduled posts
- Free seven-day Creator trial, with no card required. The account drops to Free when the trial expires.
- Annual page shows Creator $24, Studio $63, Pro $119 and Agency $279 per month; annual total not explicitly extracted.
- Studio $79/2 accounts; Pro $149/5; Agency $349/50.
Pros and cons
Later
- Strong visual planner and Link in Bio, the features it's known for
- Clean, Instagram-first workflow
- Auto-publishing across all eight supported networks
- Social-set pricing is fair if you run a single brand
- No X support since 2025
- No reorderable evergreen queue and no CSV bulk upload
- Listening and competitor benchmarking are locked to the top Scale plan
- Starter caps at one social set, so growing past it pushes you up a plan fast
SociaHive
- A scheduler and DM-automation tool in one; unlimited stored contacts.
- Creator includes one connected account.
Later vs SociaHive: FAQ
- Is Later or SociaHive cheaper?
- Both Later and SociaHive have a free entry plan. Compare their account allowances, publishing limits and any paid features you need.
- Does Later or SociaHive have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Later or SociaHive?
- Later is the stronger pick for Instagram-first creators and brands, while SociaHive is the better fit for businesses combining scheduling with automated replies. We don't score them; the right call comes down to how you post.