Head to head
Hypefury vs Metricool
Last updated 13 October 2026
Hypefury now markets creator scheduling for Bluesky, Threads, LinkedIn, Instagram and TikTok. Its current pricing FAQ explicitly says X/Twitter is no longer supported, despite older X-focused pages still being online.
- From
- From $6/channel/month
- Free scheduling
- No
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Bottom line
Hypefury is the pick for creators repurposing text into visual content. Metricool fits analytics-led marketers who want organic and paid in one report better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Metricool adds a social inbox and a link-in-bio page that Hypefury leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Hypefury doesn't, though it offers a 7-day trial.
- Hypefury posts to 5 networks, Metricool to 10.
- Only Metricool reaches X (Twitter), Pinterest, YouTube, and Google Business.
- Metricool has a social inbox; Hypefury doesn't.
- Metricool has a link-in-bio page; Hypefury doesn't.
- Metricool has ad management; Hypefury doesn't.
Features compared
| Feature | Hypefury | Metricool |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Not confirmed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | Hypefury | Metricool |
|---|---|---|
| Auto | Auto | |
| Not confirmed | Auto | |
| X (Twitter) | No | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | No | Auto |
| Mastodon | Not confirmed | No |
| Twitch | Not assessed | No |
| WordPress | Not assessed | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Hypefury
Flexible
$6/channel/month (USD); each additional channel adds $6/month
- Scheduled posts
- Unlimited
- Seven-day trial
- Channel-based configuration
Full
$19/month (USD); all listed channels, account capacity requires confirmation
- Scheduled posts
- Unlimited
- Seven-day trial
- Confirm account capacity before purchase
- Current pricing lists Flexible and Full. Annual billing is selectable, but annual amounts were not verified.
- The pricing FAQ says X is no longer supported. Older help and marketing pages still contain X instructions; those do not establish current availability.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pros and cons
Hypefury
- Repurposing and recurring-content tools
- Current lower-entry channel-based offering
- Legacy documentation conflicts with the new offer
- Annual prices and detailed account limits need confirmation
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Hypefury vs Metricool: FAQ
- Is Hypefury or Metricool cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Hypefury or Metricool have a free plan?
- Metricool has a free plan; Hypefury does not, though it offers a 7-day trial.
- Which is better, Hypefury or Metricool?
- Hypefury is the stronger pick for creators repurposing text into visual content, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.