Head to head

Hootsuite Enterprise vs SmarterQueue

vs

Hootsuite Enterprise is the same Hootsuite, scaled up: the quote-only top tier that adds SSO, the Amplify employee-advocacy hub, premium social listening, and review management for large teams. It's reviewed in full under Hootsuite; this is the enterprise lens.

From
Custom
Free plan

SmarterQueue is built around evergreen recycling and content curation: you sort posts into categories, it re-shares the best ones automatically with small variations, and a curation tool helps you find fresh content to fill the gaps. It runs two flat plans with a profiles slider, no free plan, and a trial that starts after your first queued post.

From
$21 /mo
Free plan

Bottom line

Hootsuite Enterprise and SmarterQueue both cover the basics; the right one comes down to how you post. Hootsuite Enterprise is the stronger pick for Large brands needing SSO, compliance, and governance; choose SmarterQueue for Creators and small businesses who want evergreen recycling and curation.

Features compared

FeatureHootsuite EnterpriseSmarterQueue
AI captionsNot assessedYes
Basic analyticsNot assessedYes
Advanced reportsYesYes
Bulk uploadYesYes
Evergreen recyclingNot assessedYes
Team rolesYesYes
ApprovalsYesYes
Link in bioNot assessedNo

Platforms compared

NetworkHootsuite EnterpriseSmarterQueue
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoNo
Google BusinessNoAuto

Pricing

Hootsuite Enterprise

Enterprise

Custom
Seats
5
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom, quote-only pricing; 5+ users, unlimited social accounts
  • Adds SSO, employee advocacy (Amplify), and premium listening
  • Review management, Salesforce, and compliance integrations
  • This is the same product as Hootsuite, reviewed in full separately; this entry covers only the quote-only Enterprise tier.
  • Hootsuite is priced per seat. The self-serve plans start at $99 a user a month (annual); Enterprise is custom-quoted for 5 or more users with unlimited social accounts.
  • Enterprise is what unlocks SSO, the Amplify employee-advocacy hub, premium/long-window social listening, review management, and integrations like Salesforce.
  • Prices are USD; Enterprise has no public price ladder, so it's quote-only here.

SmarterQueue

Pro

$25 /mo

$21/mo billed annually

Seats
1
Accounts
5
  • $25/mo, $21 on annual; base covers 5 social profiles and 1 user
  • 1 workspace, 10 content categories, 1 RSS importer
  • 100 scheduled posts and 100 published posts per profile a month
  • 10,000 AI words a month

Team

Popular
$50 /mo

$42/mo billed annually

Seats
3
Accounts
5
  • $50/mo, $42 on annual; base covers 5 social profiles and 3 users
  • Unlimited workspaces, 20 content categories, 3 RSS importers, advanced importer
  • 250 scheduled and 200 published posts per profile a month, advanced analytics
  • 25,000 AI words a month
  • Two plans, Pro and Team, with a slider: the base price covers 5 social profiles and the bundled users, and you add more profiles and users to scale, so the monthly cost grows with the slider. SmarterQueue recently replaced its older Solo / Business / Agency lineup with this Pro / Team-plus-slider structure.
  • There's no free plan, only a free trial whose timer starts after your first queued post rather than at signup.
  • Annual billing is 15% cheaper: at the 5-profile base, Pro is $21 a month and Team $42.
  • Extra social profiles and extra users are add-ons priced through the slider. AI caption writing is metered (10,000 words a month on Pro, 25,000 on Team), and X posting is capped at 5 tweets a week.
  • Nonprofits, charities, schools, and full-time students get 50% off.
  • Prices are USD, read off the live pricing page with the currency switched to USD and the billing toggled; the GBP figures (about £17 and £34 a month on annual) cross-check to the same numbers.

Pros and cons

Hootsuite Enterprise

  • Adds SSO, advocacy, premium listening, and review management
  • Deep reporting and competitor benchmarking
  • Enterprise integrations like Salesforce
  • Premier support, training, and certification
  • Quote-only, expensive, per-seat
  • Same core product as standard Hootsuite
  • Overkill unless you need the enterprise extras
  • Sales-led, no self-serve signup

SmarterQueue

  • Strong category-based evergreen recycling with text and media variations
  • Built-in content curation and importer to keep the queue full
  • Fairly priced, with competitor analysis and a social inbox included
  • Publishes to nine networks with an AI caption writer
  • No free plan, and the trial timer starts after your first queued post
  • AI words are metered and X posting is capped at five a week
  • No visual feed planner or link-in-bio
  • Profiles and users scale the price through the slider

Hootsuite Enterprise vs SmarterQueue: FAQ

Is Hootsuite Enterprise or SmarterQueue cheaper?
SmarterQueue starts at $21 per month, while Hootsuite Enterprise is quoted custom, so SmarterQueue is the one with a public entry price.
Does Hootsuite Enterprise or SmarterQueue have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Hootsuite Enterprise or SmarterQueue?
Hootsuite Enterprise is the stronger pick for large brands needing SSO, compliance, and governance, while SmarterQueue is the better fit for creators and small businesses who want evergreen recycling and curation. We don't score them; the right call comes down to how you post.