Head to head
Hootsuite Enterprise vs Loomly
Last updated 4 June 2026
vs
Hootsuite Enterprise is the same Hootsuite, scaled up: the quote-only top tier that adds SSO, the Amplify employee-advocacy hub, premium social listening, and review management for large teams. It's reviewed in full under Hootsuite; this is the enterprise lens.
- From
- Custom
- Free plan
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49 /mo
- Free plan
Bottom line
Hootsuite Enterprise and Loomly both cover the basics; the right one comes down to how you post. Hootsuite Enterprise is the stronger pick for Large brands needing SSO, compliance, and governance; choose Loomly for Teams and agencies that need approval rounds and client sign-off.
Features compared
| Feature | Hootsuite Enterprise | Loomly |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Not assessed | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Hootsuite Enterprise | Loomly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | No | Auto |
| Snapchat | No | Reminder |
Pricing
Hootsuite Enterprise
Enterprise
Custom
- Seats
- 5
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom, quote-only pricing; 5+ users, unlimited social accounts
- Adds SSO, employee advocacy (Amplify), and premium listening
- Review management, Salesforce, and compliance integrations
- This is the same product as Hootsuite, reviewed in full separately; this entry covers only the quote-only Enterprise tier.
- Hootsuite is priced per seat. The self-serve plans start at $99 a user a month (annual); Enterprise is custom-quoted for 5 or more users with unlimited social accounts.
- Enterprise is what unlocks SSO, the Amplify employee-advocacy hub, premium/long-window social listening, review management, and integrations like Salesforce.
- Prices are USD; Enterprise has no public price ladder, so it's quote-only here.
Loomly
Starter
Popular$65 /mo
$49/mo billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$332 /mo
$249/mo billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
- Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.
Pros and cons
Hootsuite Enterprise
- Adds SSO, advocacy, premium listening, and review management
- Deep reporting and competitor benchmarking
- Enterprise integrations like Salesforce
- Premier support, training, and certification
- Quote-only, expensive, per-seat
- Same core product as standard Hootsuite
- Overkill unless you need the enterprise extras
- Sales-led, no self-serve signup
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
- No public API beyond Zapier
Hootsuite Enterprise vs Loomly: FAQ
- Is Hootsuite Enterprise or Loomly cheaper?
- Loomly starts at $49 per month, while Hootsuite Enterprise is quoted custom, so Loomly is the one with a public entry price.
- Does Hootsuite Enterprise or Loomly have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Hootsuite Enterprise or Loomly?
- Hootsuite Enterprise is the stronger pick for large brands needing SSO, compliance, and governance, while Loomly is the better fit for teams and agencies that need approval rounds and client sign-off. We don't score them; the right call comes down to how you post.