Head to head
Google Business Profile post scheduling vs MeetEdgar
Last updated 4 June 2026
vs
Google Business Profile finally schedules its own posts. Since late 2025 you can set Updates, Offers, and Events to publish later, free, right in the profile dashboard, which closes a long-standing gap for single-location businesses.
- From
- Custom
- Free plan
MeetEdgar more or less invented category-based evergreen recycling: you sort posts into buckets, set a weekly schedule, and it reshares from those buckets forever so the queue never empties. It's a focused tool with two flat plans, no free tier, and a 30-day trial.
- From
- $24.91 /mo
- Free plan
Bottom line
Google Business Profile post scheduling and MeetEdgar both cover the basics; the right one comes down to how you post. Google Business Profile post scheduling is the stronger pick for Single-location businesses keeping one Google Business Profile fresh; choose MeetEdgar for Creators and small businesses with a backlog of evergreen content.
Features compared
| Feature | Google Business Profile post scheduling | MeetEdgar |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | No |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | No |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Google Business Profile post scheduling | MeetEdgar |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
Pricing
Google Business Profile post scheduling
Free
Free
- Seats
- Unlimited
- Accounts
- 1
- Free, built into Google Business Profile
- Schedule Updates, Offers, and Events from the dashboard
- Toggle 'Schedule this post', pick a date and time, and it publishes itself
- Google added native post scheduling to Business Profile in late 2025. It's free and built in, with nothing to buy.
- It suits a single-location business well. Multi-location businesses and agencies still tend to use a third-party tool for bulk scheduling, approvals, and unified reporting across profiles.
- Google also offers a Business Profile API, which is how cross-network schedulers (SocialPilot, Hootsuite, Sendible, and others) post to Google Business alongside other platforms.
MeetEdgar
Eddie
$29.99 /mo
$24.91/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $29.99/mo, $24.91 on annual ($299/yr)
- 5 social accounts, 4 content categories, 10 weekly automations
- Unlimited content library and recycling, 15 Inky AI credits/mo
- Extra accounts $3.99-$4.99 each
Edgar
Popular$49.99 /mo
$41.58/mo billed annually
- Accounts
- 25
- Scheduled posts
- Unlimited
- $49.99/mo, $41.58 on annual ($499/yr)
- 25 social accounts, unlimited content categories, 1,000 weekly automations
- Team collaboration, 50 Inky AI credits/mo
- Extra accounts $1.99-$2.99 each
- Flat, two-plan pricing: Eddie for one person and Edgar for small teams. The difference is mostly capacity, 5 accounts and 4 categories versus 25 accounts and unlimited categories, plus team collaboration on Edgar.
- No free plan, but a 30-day free trial of either plan.
- Annual billing is about 17% cheaper ($299 a year on Eddie, $499 on Edgar).
- Extra social accounts are a second cost: $3.99-$4.99 each on Eddie, $1.99-$2.99 on Edgar. The Inky AI assistant is credit-limited at 15 (Eddie) or 50 (Edgar) generations a month.
- Prices are USD, read off the live pricing page and confirmed against current third-party 2026 listings.
Pros and cons
Google Business Profile post scheduling
- Free and native, no third-party tool needed
- Schedules Updates, Offers, and Events
- Publishes automatically at the set time
- Built right into the profile dashboard
- No bulk scheduling or multi-location management
- No calendar view or recycling
- Google Business only
- No dedicated app since the GBP app was retired
MeetEdgar
- Best-in-class category-based evergreen recycling, the feature it pioneered
- Auto-refill keeps the queue from ever running dry
- Content variations and Inky AI to vary and write posts
- Now includes a social inbox and team collaboration
- No free plan, and not the cheapest if you don't need recycling
- Light analytics and no competitor tracking or listening
- AI is credit-limited per month
- SocialBee offers similar recycling, often for less
Google Business Profile post scheduling vs MeetEdgar: FAQ
- Is Google Business Profile post scheduling or MeetEdgar cheaper?
- MeetEdgar starts at $24.91 per month, while Google Business Profile post scheduling is quoted custom, so MeetEdgar is the one with a public entry price.
- Does Google Business Profile post scheduling or MeetEdgar have a free plan?
- Google Business Profile post scheduling has a free plan; MeetEdgar does not, though it offers a 30-day trial.
- Which is better, Google Business Profile post scheduling or MeetEdgar?
- Google Business Profile post scheduling is the stronger pick for single-location businesses keeping one Google Business Profile fresh, while MeetEdgar is the better fit for creators and small businesses with a backlog of evergreen content. We don't score them; the right call comes down to how you post.