Head to head
Gain vs Sked Social
Last updated 4 June 2026
Gain is a content-approval tool first and a scheduler second. Its whole point is getting client sign-off without friction: clients review and approve posts by email or SMS without logging in, channels are unlimited, and you pay by team size and client count rather than per account.
- From
- $99 /mo
- Free plan
Sked Social started life as Schedugram, the Instagram scheduler, and grew into a broader agency tool: a visual feed planner, bulk scheduling, a unified inbox, listening, and reporting across ten networks. Flat plans run from $24 a month on annual billing, with profile and user add-ons.
- From
- $24 /mo
- Free plan
Bottom line
Sked Social is the pick for Instagram-led agencies and brands that plan visually, and it's the cheaper start, from $24 a month. Gain fits agencies whose bottleneck is client review and sign-off better.
Sked Social starts cheaper, $24 a month against $99 a month for Gain. Sked Social adds social listening and advanced reports that Gain leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Sked Social starts at $24 a month, Gain at $99 a month.
- Gain posts to 8 networks, Sked Social to 10.
- Only Sked Social reaches YouTube and Snapchat.
- Sked Social has social listening; Gain doesn't.
- Sked Social has advanced reports; Gain doesn't.
- Sked Social has competitor tracking; Gain doesn't.
- Sked Social has social inbox; Gain doesn't.
Features compared
| Feature | Gain | Sked Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | Gain | Sked Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | Auto | Auto |
| Google Business | Auto | Auto |
| Snapchat | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
No free plan; 14-day trial.
- Cheapest paid plan
- $99/mo
Whole-plan price; it doesn't scale per unit.
No free plan; 14-day trial.
- Cheapest paid plan
- $24/mo
Whole-plan price; it doesn't scale per unit.
Gain
Starter
$99/mo billed annually
- Seats
- 3
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $119/mo, $99 on annual
- Up to 3 team members, up to 6 client workspaces, unlimited social accounts
- Unlimited approval workflows and client reviewers, content calendar, AI writing assistant
Agency
Popular$199/mo billed annually
- Seats
- 6
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $239/mo, $199 on annual
- Up to 6 team members, up to 12 client workspaces, unlimited social accounts
- Adds white-label and more capacity
Agency Premium
$399/mo billed annually
- Seats
- 20
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $479/mo, $399 on annual
- Up to 20 team members, up to 30 client workspaces, unlimited social accounts
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, as many team members and workspaces as you need
- Unlimited social accounts, advanced support
- Flat, quota-bundled plans: each tier bundles team members and workspaces (one per client), with unlimited social accounts on every plan, so the price scales by team size and client count rather than per channel.
- Client reviewers are unlimited and don't count against your seats: clients approve or reject posts by email or SMS without needing a Gain account.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is about 17% cheaper: Starter is $99 a month versus $119, Agency $199 versus $239, Agency Premium $399 versus $479.
- White-label is included from the Agency plan up.
- Prices are USD, read off the live pricing page by toggling monthly and annual.
Sked Social
Basic
$24/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 profile per platform, 1 user, unlimited scheduling
- Visual planner, AI captions, social inbox, analytics
Grow
Popular$58/mo billed annually
- Seats
- 3
- Accounts
- 6
- Scheduled posts
- Unlimited
- $69/mo, $58 on annual
- 6 profiles (extra at $8/mo), 3 users
- Adds collaboration, team workflows, and basic approvals
Accelerate
$166/mo billed annually
- Seats
- 6
- Accounts
- 10
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 10 profiles (extra at $10/mo), 6+ users (extra at $15/mo)
- Adds advanced approvals, external review portals, role-level permissions, dedicated support
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- From $299/mo, custom profiles and users
- Enterprise support and onboarding
- Flat, quota-bundled plans: each tier bundles social profiles and users. Extra profiles are about $8 a month on Grow and $10 on Accelerate, and extra users about $15 a month.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is roughly 17% cheaper (two months free): Basic works out to about $24 a month, Grow $58, Accelerate $166.
- Sked's plan names and prices have shifted over time, so older listings vary; these are the current Basic / Grow / Accelerate / Custom figures.
- Prices are USD; the live page also offers AUD, GBP, and EUR.
Pros and cons
Gain
- Best-in-class client approvals: sign off by email or SMS, no account needed
- Unlimited client reviewers and unlimited social accounts on every plan
- Flat pricing by team and client count, with white-label from Agency up
- Revision tracking through each feedback round
- No social inbox, listening, or evergreen recycling
- Light analytics and reporting
- No YouTube or Bluesky
- Priced for teams, with the entry plan at $99 a month
Sked Social
- Strong Instagram visual feed planner
- Bulk scheduling, unified inbox, listening, and competitor monitoring
- Approvals and external client review portals on Accelerate
- Ten networks, including Snapchat and Google Business
- No evergreen recycling
- Plan names and prices have shifted over time
- Profiles and users cost extra on top of the plan
- Mid-range pricing for the fuller feature set
Gain vs Sked Social: FAQ
- Is Gain or Sked Social cheaper?
- Sked Social is cheaper to start, from $24 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Gain or Sked Social have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Gain or Sked Social?
- Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Sked Social is the better fit for Instagram-led agencies and brands that plan visually. We don't score them; the right call comes down to how you post.