Is Gain or Ordinal cheaper?

Ordinal is cheaper to start, from $95 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Gain or Ordinal have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, Gain or Ordinal?

Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Ordinal is the better fit for companies running executive or founder social programs. We don't score them; the right call comes down to how you post.

Head to head

Gain vs Ordinal

Last updated 4 June 2026

Gain

Gain is a content-approval tool first and a scheduler second. Its whole point is getting client sign-off without friction: clients review and approve posts by email or SMS without logging in, channels are unlimited, and you pay by team size and client count rather than per account.

From: $99 /mo
Free plan

Visit Gain

Ordinal

Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.

From: $95 /mo
Free plan

Visit Ordinal

Bottom line

Gain and Ordinal both cover the basics; the right one comes down to how you post. Gain is the stronger pick for Agencies whose bottleneck is client review and sign-off; choose Ordinal for Companies running executive or founder social programs.

Features compared

Feature	Gain	Ordinal
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	No	Not assessed
Bulk upload	Not assessed	Not assessed
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	No	Not assessed

Platforms compared

Network	Gain	Ordinal
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	No
Threads	Auto	Auto
Google Business	Auto	No

Pricing

Gain

Starter

$119 /mo

$99/mo billed annually

Seats: 3
Accounts: Unlimited
Scheduled posts: Unlimited

$119/mo, $99 on annual
Up to 3 team members, up to 6 client workspaces, unlimited social accounts
Unlimited approval workflows and client reviewers, content calendar, AI writing assistant

Agency

Popular

$239 /mo

$199/mo billed annually

Seats: 6
Accounts: Unlimited
Scheduled posts: Unlimited

$239/mo, $199 on annual
Up to 6 team members, up to 12 client workspaces, unlimited social accounts
Adds white-label and more capacity

Agency Premium

$479 /mo

$399/mo billed annually

Seats: 20
Accounts: Unlimited
Scheduled posts: Unlimited

$479/mo, $399 on annual
Up to 20 team members, up to 30 client workspaces, unlimited social accounts

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing, as many team members and workspaces as you need
Unlimited social accounts, advanced support

Flat, quota-bundled plans: each tier bundles team members and workspaces (one per client), with unlimited social accounts on every plan, so the price scales by team size and client count rather than per channel.
Client reviewers are unlimited and don't count against your seats: clients approve or reject posts by email or SMS without needing a Gain account.
There's no free plan, only a 14-day trial, no card required.
Annual billing is about 17% cheaper: Starter is $99 a month versus $119, Agency $199 versus $239, Agency Premium $399 versus $479.
White-label is included from the Agency plan up.
Prices are USD, read off the live pricing page by toggling monthly and annual.

Ordinal

Starter

$95 /mo

Scheduled posts: Unlimited

$95/mo
Drafting, scheduling, content calendar, approval workflows
For teams managing multiple executive accounts

Pro

Popular

$215 /mo

Scheduled posts: Unlimited

$215/mo (about $265 with Ordinal MCP)
Everything in Starter, plus unlimited seats
Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts

Enterprise

Custom

Scheduled posts: Unlimited

Custom pricing
LinkedIn leads data, API access, custom permissions
SAML/SSO and prioritised support

Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
There's no free plan, only a 14-day trial.
Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
Prices are USD from current listings.

Pros and cons

Gain

Best-in-class client approvals: sign off by email or SMS, no account needed
Unlimited client reviewers and unlimited social accounts on every plan
Flat pricing by team and client count, with white-label from Agency up
Revision tracking through each feedback round
No social inbox, listening, or evergreen recycling
Light analytics and reporting
No YouTube or Bluesky
Priced for teams, with the entry plan at $99 a month

Ordinal

Purpose-built for executive and employee social programs
Drafting, approvals, and analytics across many personal accounts
Automated engagement to grow those accounts
Unlimited seats on Pro; SSO and API on Enterprise
Expensive, and priced for companies not individuals
Network focus is LinkedIn and X, not visual platforms
No free plan, recycling, or full engagement inbox
Young product, lightly documented company

Gain vs Ordinal: FAQ

Is Gain or Ordinal cheaper?: Ordinal is cheaper to start, from $95 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Gain or Ordinal have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Gain or Ordinal?: Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Ordinal is the better fit for companies running executive or founder social programs. We don't score them; the right call comes down to how you post.