Head to head
FeedHive vs Metricool
Last updated 4 June 2026
FeedHive is an AI-first scheduler best known for predicting how a post will perform before you hit publish. Alongside that it does AI writing, content recycling, conditional posting, and a social inbox across ten networks. It started as an X tool and grew broader.
- From
- $13 /mo
- Free plan
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
Bottom line
FeedHive and Metricool both cover the basics; the right one comes down to how you post. FeedHive is the stronger pick for Creators and small teams who lean on AI for content; choose Metricool for Analytics-led marketers who want organic and paid in one report.
Features compared
| Feature | FeedHive | Metricool |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | FeedHive | Metricool |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Twitch | No | Analytics |
| WordPress | No | Auto |
Pricing
FeedHive
Creator
$13/mo billed annually
- Seats
- 5
- Accounts
- 4
- Scheduled posts
- 30
- $19/mo, about $13 on annual
- 4 social accounts, 30 scheduled posts
- AI writing, image generation, hashtags, 2,500 AI credits
Brand
Popular$20/mo billed annually
- Seats
- 20
- Accounts
- 10
- Scheduled posts
- 500
- $29/mo, about $20 on annual
- 10 social accounts, 500 scheduled posts
- More workspaces and AI credits, approval workflows
Business
$69/mo billed annually
- Seats
- 20
- Accounts
- 100
- Scheduled posts
- Unlimited
- $99/mo, about $69 on annual
- 100 social accounts, unlimited posts
- Priority support, more automation runs
Agency
$209/mo billed annually
- Seats
- 20
- Accounts
- 500
- Scheduled posts
- Unlimited
- $299/mo, about $209 on annual
- 500 social accounts, 100 workspaces
- White-label, 100,000 AI credits, priority support
- Flat, quota-bundled plans by social accounts, with AI credits and automation runs metered per plan (2,500 to 100,000 AI credits).
- There's no free plan, only a 7-day trial. Annual billing saves up to 30%; the annual figures here are derived from that.
- White-label is included on the Agency plan.
- Prices are USD; FeedHive also prices in EUR (the page geo-located to EUR when checked), so the USD figures were taken from FeedHive's USD listings.
Metricool
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
Pros and cons
FeedHive
- AI performance prediction before you publish
- Strong AI writing, images, and hashtags
- Recycling plus conditional and follow-up posting
- Ten networks, with a social inbox and white-label on Agency
- AI credits and automation runs are metered
- No free plan
- Small company with a short track record
- Analytics are decent, not enterprise-grade
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
FeedHive vs Metricool: FAQ
- Is FeedHive or Metricool cheaper?
- FeedHive is cheaper to start, from $13 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does FeedHive or Metricool have a free plan?
- Metricool has a free plan; FeedHive does not, though it offers a 7-day trial.
- Which is better, FeedHive or Metricool?
- FeedHive is the stronger pick for creators and small teams who lean on AI for content, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.