Head to head
Enji vs Metricool
Last updated 13 October 2026
Enji
Enji combines marketing planning, AI writing, social scheduling and KPI tracking. Its current marketing page promotes the $29/month or $289/year Full Marketing Suite; help also describes social-only options whose availability should be confirmed.
- From
- $24.08a month, billed yearly
- Free scheduling
- Not confirmed
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's free to start. Enji fits solopreneurs and small business owners without a marketing team better.
Enji starts at $24.08 a month, billed yearly, and Metricool has a free plan and paid plans from $20 a month, billed yearly. They bill on different units, so the real gap depends on how much you run. Metricool adds advanced reports and a social inbox that Enji leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Paid plans start at $20 a month, billed yearly on Metricool and $24.08 a month, billed yearly on Enji.
- Enji posts to 7 networks, Metricool to 10.
- Only Metricool reaches Bluesky and Google Business.
- Metricool has advanced reports; Enji doesn't.
- Metricool has a social inbox; Enji doesn't.
- Metricool has ad management; Enji doesn't.
- Metricool has a mobile app; Enji doesn't.
Features compared
| Feature | Enji | Metricool |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Not confirmed | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Enji | Metricool |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Not confirmed | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Twitch | Not assessed | No |
| WordPress | Not assessed | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Enji
Full Marketing Suite
$29a month
$24.08 a month billed annually
- Seats
- Not confirmed
- Scheduled posts
- Unlimited
- $29/month or $289/year (about $24.08/month)
- Marketing strategy, AI copywriter, scheduling and KPI tools
- 14-day trial; confirm current plan availability and quotas
- The current marketing page promotes Full Marketing Suite at $29/month or $289/year.
- Help articles also document free Social Media Only (two total accounts, eight posts/month) and paid Social Media Only ($19/month or $189/year, two accounts per platform). Their continued new-customer availability is not clear from the current pricing page.
- AI usage is limited; help estimates about 60 captions or eight blog posts for the full suite, with other AI tools consuming the same allowance.
- KPI integrations automate some metrics; others, including Threads clicks, require manual entry.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pros and cons
Enji
- All-in-one marketing system, not just a scheduler
- AI copywriter in your brand voice across content types
- Simple single flat price with coaching included
- Schedules to eight networks
- Some KPIs need manual entry
- AI tools have usage limits
- Social-only plan availability differs between pricing and help pages
- Advanced approvals, inbox and automation API are not established by reviewed documentation
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Enji vs Metricool: FAQ
- Is Enji or Metricool cheaper?
- Metricool has a free entry plan. Enji starts at $24.08 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Enji or Metricool have a free plan?
- Free-plan availability is not confirmed for every tool in this comparison. See each current offer and any advertised trial terms.
- Which is better, Enji or Metricool?
- Enji is the stronger pick for solopreneurs and small business owners without a marketing team, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.