Head to head
eClincher vs Planoly
Last updated 4 June 2026
eClincher
eClincher is an agency-grade suite where the inbox, review moderation, and local marketing matter as much as publishing. It moderates reviews across Google, the app stores, and Trustpilot, runs brand monitoring and local SEO, and prices in flat plans from $149 a month, with no free tier.
- From
- $134a month, billed yearly
- Free scheduling
- No
Planoly
Planoly combines visual Instagram planning with creator-commerce tools, seven auto-publishing networks and reminder posting for X. USD paid plans start at $16 month-to-month or $14 monthly equivalent billed annually, with a separate free mobile allowance.
- From
- Free
- Free scheduling
- Yes
Bottom line
Planoly is the pick for Instagram-led creators who plan their grid visually, and it's the only one of the two with a free scheduling plan. eClincher fits agencies managing social, reviews, and local presence for clients better.
eClincher starts at $134 a month, billed yearly, and Planoly has a free plan and paid plans from $14 a month, billed yearly.
Key differences
Where the two actually diverge, before the full tables.
- Planoly has a free scheduling plan; eClincher doesn't, though it offers a 14-day trial.
- Paid plans start at $14 a month, billed yearly on Planoly and $134 a month, billed yearly on eClincher.
- Only eClincher reaches Google Business.
- eClincher auto-publishes X (Twitter); Planoly sends a reminder to post.
Features compared
| Feature | eClincher | Planoly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not confirmed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Yes | Not confirmed |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Yes |
Platforms compared
| Network | eClincher | Planoly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Reminder |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Not assessed | Auto |
| Google Business | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
eClincher
Standard
$149a month
$134 a month billed annually
- Seats
- 1
- Accounts
- 15
- Scheduled posts
- Unlimited
- $149/month or $134/month billed annually
- One brand, one included user, 15 profiles; expansion caps apply
- Publishing, inbox, review moderation and reporting
Professional
Popular$349a month
$314 a month billed annually
- Seats
- 5
- Accounts
- 25
- Scheduled posts
- Unlimited
- $349/month or $314/month billed annually
- Unlimited brands, five users and 25 profiles; expansion caps apply
- Smart Queues, RSS, approvals, AI Assist and client dashboards
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, unlimited brands, custom users and profiles
- Real-time inbox collision detection, brand monitoring and social listening
- Local SEO ranking and keyword auditor, SSO, API access
- Onboarding, unlimited training, dedicated account executive
- Flat, quota-bundled plans: each tier bundles brands, users, and social profiles, with caps you can grow into (Standard runs 1 user and 15 profiles, up to 2 and 20; Professional 5 users and 25 profiles, up to 10 and 40). Enterprise is custom.
- There's no free plan, only a 14-day trial.
- Annual monthly equivalents are now displayed: $134 Standard and $314 Professional; monthly rates remain $149 and $349.
- Monitoring, AI Blog Writer and Listings/Local SEO have separate product/add-on pricing. Current cards price Listings & AI Local SEO per listing, while a retained FAQ still mentions an older $300/month standalone tool; confirm the configured product quote.
- eClincher revamped its lineup; the current plans are Standard, Professional, and Enterprise, replacing an older Basic / Premier / Agency structure, so older listings ($65 / $175 / $425) are out of date.
- USD figures are from the current official pricing page.
Planoly
Free
Free
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$16a month
$14 a month billed annually
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$28a month
$24 a month billed annually
- Seats
- 2
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$55a month
$47 a month billed annually
- Seats
- 6
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- USD tariffs: Starter $16 monthly/$14 monthly equivalent annually; Growth $28/$24; Pro $55/$47. Annual plans are paid upfront.
- Plans include 1/2/6 social sets and 1/2/6 users. Each set permits one account per supported channel; set counts are not individual-account counts.
- Growth add-ons: $10 per set and $5 per user monthly; Pro: $8/$3. Starter cannot add either.
- Free mobile plan allows 10 uploads monthly. Paid plans have unlimited uploads and a 14-day trial.
- Current help documentation confirms the monthly prices directly; no price is derived from a rounded discount.
Pros and cons
eClincher
- Strong unified inbox with AI auto-replies and automation rules
- Review moderation across Google, app stores, Trustpilot, and Tripadvisor
- Brand monitoring, local listings, and local SEO under one roof
- Smart Queues for evergreen auto-posting and solid agency reporting
- No permanent free plan
- Monitoring, blog and local-marketing products can add cost
- Endpoint-specific API entitlements need confirmation
- Plan expansion caps and separate product terms affect total cost
Planoly
- Visual Instagram grid planning
- Link-in-bio and creator-commerce features
- Seven auto-publishing networks plus X reminders
- Social Posting MCP and shareable analytics reports
- X requires manual completion from a reminder
- Starter cannot add sets or users
- Cross-network inbox and advanced report customization not established
- No advertised Bluesky or Google Business publishing
eClincher vs Planoly: FAQ
- Is eClincher or Planoly cheaper?
- Planoly has a free entry plan. eClincher starts at $134 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does eClincher or Planoly have a free plan?
- Planoly has a free plan; eClincher does not, though it offers a 14-day trial.
- Which is better, eClincher or Planoly?
- eClincher is the stronger pick for agencies managing social, reviews, and local presence for clients, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.