Is eClincher or Metricool cheaper?

Metricool is cheaper to start, from $20 against $149 for eClincher. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does eClincher or Metricool have a free plan?

Metricool has a free plan; eClincher does not, though it offers a 14-day trial.

Which is better, eClincher or Metricool?

eClincher is the stronger pick for agencies managing social, reviews, and local presence for clients, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.

Head to head

eClincher vs Metricool

Last updated 4 June 2026

eClincher

eClincher is an agency-grade suite where the inbox, review moderation, and local marketing matter as much as publishing. It moderates reviews across Google, the app stores, and Trustpilot, runs brand monitoring and local SEO, and prices in flat plans from $149 a month, with no free tier.

From: $149 /mo
Free plan

Visit eClincher

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

Bottom line

eClincher and Metricool both cover the basics; the right one comes down to how you post. eClincher is the stronger pick for Agencies managing social, reviews, and local presence for clients; choose Metricool for Analytics-led marketers who want organic and paid in one report.

Features compared

Feature	eClincher	Metricool
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Yes	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Yes

Platforms compared

Network	eClincher	Metricool
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	No	Auto
Bluesky	No	Auto
Google Business	Auto	Auto
Twitch	No	Analytics
WordPress	No	Auto

Pricing

eClincher

Standard

$149 /mo

Seats: 1
Accounts: 15
Scheduled posts: Unlimited

$149/mo, 1 brand, 1 user (max 2), 15 profiles (max 20)
Publishing and scheduling, Instagram/TikTok feed scheduler
Unified inbox with automation, review moderation, custom link-in-bio
Advanced analytics and external client dashboards

Professional

Popular

$349 /mo

Seats: 5
Accounts: 25
Scheduled posts: Unlimited

$349/mo, unlimited brands, 5 users (max 10), 25 profiles (max 40)
Adds Smart Queues, RSS auto-posting, approval workflows, multi-channel reports
AI automation, AI inbox auto-reply, CRM integrations, local listings management
Employee advocacy and client dashboards with post approval

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing, unlimited brands, custom users and profiles
Real-time inbox collision detection, brand monitoring and social listening
Local SEO ranking and keyword auditor, SSO, API access
Onboarding, unlimited training, dedicated account executive

Flat, quota-bundled plans: each tier bundles brands, users, and social profiles, with caps you can grow into (Standard runs 1 user and 15 profiles, up to 2 and 20; Professional 5 users and 25 profiles, up to 10 and 40). Enterprise is custom.
There's no free plan, only a 14-day trial.
Annual billing is cheaper than monthly, but the page headlines the monthly rates ($149 and $349) and didn't show a per-month annual figure when checked.
Several things sit on top as add-ons or separate tools: Brand Monitoring and Social Listening (an add-on on Professional, included on Enterprise), an AI Blog Creation agent (add-on on every plan), and a standalone Local SEO Automation tool at $300 a month.
eClincher revamped its lineup; the current plans are Standard, Professional, and Enterprise, replacing an older Basic / Premier / Agency structure, so older listings ($65 / $175 / $425) are out of date.
Prices are USD, read off the live pricing page (rendered twice); aggregator listings lag the revamp.

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

Pros and cons

eClincher

Strong unified inbox with AI auto-replies and automation rules
Review moderation across Google, app stores, Trustpilot, and Tripadvisor
Brand monitoring, local listings, and local SEO under one roof
Smart Queues for evergreen auto-posting and solid agency reporting
No free plan, and a $149 entry price
Brand monitoring, the AI blog agent, and local SEO are paid add-ons or separate tools
More tool than you need for simple scheduling
Annual pricing isn't shown clearly on the page

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

eClincher vs Metricool: FAQ

Is eClincher or Metricool cheaper?: Metricool is cheaper to start, from $20 against $149 for eClincher. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does eClincher or Metricool have a free plan?: Metricool has a free plan; eClincher does not, though it offers a 14-day trial.
Which is better, eClincher or Metricool?: eClincher is the stronger pick for agencies managing social, reviews, and local presence for clients, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.