Head to head
eClincher vs Metricool
Last updated 13 October 2026
eClincher
eClincher is an agency-grade suite where the inbox, review moderation, and local marketing matter as much as publishing. It moderates reviews across Google, the app stores, and Trustpilot, runs brand monitoring and local SEO, and prices in flat plans from $149 a month, with no free tier.
- From
- $134a month, billed yearly
- Free scheduling
- No
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free scheduling plan. eClincher fits agencies managing social, reviews, and local presence for clients better, and it adds social listening and employee advocacy that Metricool leaves out.
eClincher starts at $134 a month, billed yearly, and Metricool has a free plan and paid plans from $20 a month, billed yearly. They bill on different units, so the real gap depends on how much you run. eClincher adds social listening and employee advocacy that Metricool leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; eClincher doesn't, though it offers a 14-day trial.
- Paid plans start at $20 a month, billed yearly on Metricool and $134 a month, billed yearly on eClincher.
- eClincher posts to 8 networks, Metricool to 10.
- eClincher has social listening; Metricool doesn't.
- eClincher has employee advocacy; Metricool doesn't.
Features compared
| Feature | eClincher | Metricool |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | eClincher | Metricool |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Not assessed | Auto |
| Bluesky | Not assessed | Auto |
| Google Business | Auto | Auto |
| Twitch | Not assessed | No |
| WordPress | Not assessed | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
eClincher
Standard
$149a month
$134 a month billed annually
- Seats
- 1
- Accounts
- 15
- Scheduled posts
- Unlimited
- $149/month or $134/month billed annually
- One brand, one included user, 15 profiles; expansion caps apply
- Publishing, inbox, review moderation and reporting
Professional
Popular$349a month
$314 a month billed annually
- Seats
- 5
- Accounts
- 25
- Scheduled posts
- Unlimited
- $349/month or $314/month billed annually
- Unlimited brands, five users and 25 profiles; expansion caps apply
- Smart Queues, RSS, approvals, AI Assist and client dashboards
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, unlimited brands, custom users and profiles
- Real-time inbox collision detection, brand monitoring and social listening
- Local SEO ranking and keyword auditor, SSO, API access
- Onboarding, unlimited training, dedicated account executive
- Flat, quota-bundled plans: each tier bundles brands, users, and social profiles, with caps you can grow into (Standard runs 1 user and 15 profiles, up to 2 and 20; Professional 5 users and 25 profiles, up to 10 and 40). Enterprise is custom.
- There's no free plan, only a 14-day trial.
- Annual monthly equivalents are now displayed: $134 Standard and $314 Professional; monthly rates remain $149 and $349.
- Monitoring, AI Blog Writer and Listings/Local SEO have separate product/add-on pricing. Current cards price Listings & AI Local SEO per listing, while a retained FAQ still mentions an older $300/month standalone tool; confirm the configured product quote.
- eClincher revamped its lineup; the current plans are Standard, Professional, and Enterprise, replacing an older Basic / Premier / Agency structure, so older listings ($65 / $175 / $425) are out of date.
- USD figures are from the current official pricing page.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pros and cons
eClincher
- Strong unified inbox with AI auto-replies and automation rules
- Review moderation across Google, app stores, Trustpilot, and Tripadvisor
- Brand monitoring, local listings, and local SEO under one roof
- Smart Queues for evergreen auto-posting and solid agency reporting
- No permanent free plan
- Monitoring, blog and local-marketing products can add cost
- Endpoint-specific API entitlements need confirmation
- Plan expansion caps and separate product terms affect total cost
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
eClincher vs Metricool: FAQ
- Is eClincher or Metricool cheaper?
- Metricool has a free entry plan. eClincher starts at $134 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does eClincher or Metricool have a free plan?
- Metricool has a free plan; eClincher does not, though it offers a 14-day trial.
- Which is better, eClincher or Metricool?
- eClincher is the stronger pick for agencies managing social, reviews, and local presence for clients, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.