Head to head

CoSchedule vs Postly

vs

Part social scheduler, part marketing calendar: CoSchedule schedules to eleven networks, recycles evergreen posts with ReQueue, and on the bigger plans pulls whole content projects onto the same timeline. It is priced per seat from a free plan up to quote-only tiers, with social profiles and X billed as extras.

From
$19 per user / mo
Free plan

Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.

From
$3.2 per channel / mo
Free plan

Bottom line

CoSchedule and Postly both cover the basics; the right one comes down to how you post. CoSchedule is the stronger pick for Content teams that want social and editorial work on one calendar; choose Postly for Creators and small agencies who want wide coverage cheaply.

Features compared

FeatureCoSchedulePostly
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesNot assessed
Bulk uploadYesYes
Evergreen recyclingYesPartial
Team rolesYesYes
ApprovalsYesYes
Link in bioYesYes

Platforms compared

NetworkCoSchedulePostly
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoAuto
Google BusinessAutoAuto
MastodonAutoAuto
TelegramNoAuto
WordPressAutoAuto

Pricing

CoSchedule

Free Calendar

Free
Seats
1
Accounts
1
Scheduled posts
15
  • Free forever, 1 user, 1 social profile
  • Up to 15 scheduled social messages
  • Drag-and-drop calendar, best-time publishing, AI assistant, 20 AI templates

Social Calendar

Popular
$29 per user / mo

$19/mo billed annually

Seats
3
Accounts
3
Scheduled posts
Unlimited
  • $29 per user/mo, $19 on annual; up to 3 seats
  • 3 social profiles included, $5/mo per extra (X billed separately at $8/profile/mo)
  • Unlimited scheduling, ReQueue recycling, bulk scheduling, 1,600+ AI templates
  • Social analytics, Facebook and Instagram inbox

Agency Calendar

$69 per user / mo

$59/mo billed annually

Seats
3
Accounts
5
Scheduled posts
Unlimited
  • $69 per user/mo, $59 on annual; up to 3 seats
  • 5 social profiles included, $5/mo per extra (X at $25/profile/mo)
  • Unlimited client calendars, all-network inbox, profile groups
  • White-label reports, social approvals, read-only calendar sharing

Content Calendar

Custom
Seats
5
Accounts
5
Scheduled posts
Unlimited
  • Custom pricing, up to 5 seats
  • Adds Kanban and table views, marketing campaigns, custom fields and project types
  • Project and campaign reports, guest user access, dedicated account management

Marketing Suite

Custom
Accounts
5
Scheduled posts
Unlimited
  • Custom pricing and custom user limits
  • Adds sub-calendars, approval workflows, intake forms, digital asset management
  • Team management dashboard, advanced audience targeting, custom permissions, SSO
  • Priced per user/seat: the headline $29 / $69 is for one seat and multiplies by how many people you add. The two self-serve paid plans, Social Calendar and Agency Calendar, cap at 3 seats each; Content Calendar and Marketing Suite are quote-only.
  • Social profiles are a second, separate cost. Social Calendar bundles 3 and Agency 5, then it is $5 a month per extra profile.
  • X (Twitter) is billed on top of everything else because of X's API pricing: $8 per profile a month on Social Calendar and $25 per profile a month on Agency, Content, and Marketing Suite.
  • There is a genuine Free Calendar (1 user, 1 profile, 15 scheduled messages) plus a 14-day trial of the paid features.
  • Annual billing is cheaper per seat (the page shows a 'save 20%' banner): Social Calendar drops from $29 to $19 a seat and Agency from $69 to $59.
  • Prices are USD read off the live pricing page, which renders client-side; monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.

Postly

Starter

Free
Seats
2
Accounts
2
Scheduled posts
50
  • Free: 2 channels, 2 team members
  • 50 one-time scheduled posts, 5,000 AI writing credits a month
  • 1GB storage

Pro

Popular
$3.2 per channel / mo
Seats
Unlimited
Scheduled posts
Unlimited
  • $3.20 per channel/mo (5-channel minimum, so from $16/mo)
  • Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
  • Unlimited posts, unlimited AI, unlimited team members, 100GB, API

Enterprise

Custom
Seats
Unlimited
Scheduled posts
Unlimited
  • Custom pricing and volume rates
  • Dedicated onboarding and migration, priority support
  • Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
  • Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
  • There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
  • Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
  • Prices are USD, read off the live pricing page.

Pros and cons

CoSchedule

  • ReQueue is a genuinely good evergreen recycling engine
  • Publishes directly to eleven networks, with a usable free plan
  • Doubles as a marketing project and content calendar on the higher tiers
  • Strong agency features: client calendars, white-label reports, approvals
  • Per-seat pricing plus per-profile and X surcharges make the real cost hard to read
  • Self-serve plans cap at three users; the top two tiers are quote-only
  • No social listening or competitor tracking
  • The marketing-calendar breadth is overkill if you only want to schedule posts

Postly

  • Per-channel billing that gets cheaper as you scale
  • Unlimited team members on Pro
  • Broad AI Studio: text, image, video, avatars, voiceovers
  • A dozen networks plus WordPress and email, with a social inbox and bio pages
  • Five-channel minimum on Pro
  • Recycling is limited to recurring posts
  • Young, lightly documented company
  • Wide AI feature set means uneven depth

CoSchedule vs Postly: FAQ

Is CoSchedule or Postly cheaper?
Postly is cheaper to start, from $3.2 against $19 for CoSchedule. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does CoSchedule or Postly have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, CoSchedule or Postly?
CoSchedule is the stronger pick for content teams that want social and editorial work on one calendar, while Postly is the better fit for creators and small agencies who want wide coverage cheaply. We don't score them; the right call comes down to how you post.