Head to head
CoSchedule vs Planoly
Last updated 4 June 2026
Part social scheduler, part marketing calendar: CoSchedule schedules to eleven networks, recycles evergreen posts with ReQueue, and on the bigger plans pulls whole content projects onto the same timeline. It is priced per seat from a free plan up to quote-only tiers, with social profiles and X billed as extras.
- From
- $19 per user / mo
- Free plan
Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.
- From
- $14 /mo
- Free plan
Bottom line
CoSchedule and Planoly both cover the basics; the right one comes down to how you post. CoSchedule is the stronger pick for Content teams that want social and editorial work on one calendar; choose Planoly for Instagram-led creators who plan their grid visually.
Features compared
| Feature | CoSchedule | Planoly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | No |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Yes | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Yes |
Platforms compared
| Network | CoSchedule | Planoly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | Auto | No |
| Mastodon | Auto | No |
| WordPress | Auto | No |
Pricing
CoSchedule
Free Calendar
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 15
- Free forever, 1 user, 1 social profile
- Up to 15 scheduled social messages
- Drag-and-drop calendar, best-time publishing, AI assistant, 20 AI templates
Social Calendar
Popular$19/mo billed annually
- Seats
- 3
- Accounts
- 3
- Scheduled posts
- Unlimited
- $29 per user/mo, $19 on annual; up to 3 seats
- 3 social profiles included, $5/mo per extra (X billed separately at $8/profile/mo)
- Unlimited scheduling, ReQueue recycling, bulk scheduling, 1,600+ AI templates
- Social analytics, Facebook and Instagram inbox
Agency Calendar
$59/mo billed annually
- Seats
- 3
- Accounts
- 5
- Scheduled posts
- Unlimited
- $69 per user/mo, $59 on annual; up to 3 seats
- 5 social profiles included, $5/mo per extra (X at $25/profile/mo)
- Unlimited client calendars, all-network inbox, profile groups
- White-label reports, social approvals, read-only calendar sharing
Content Calendar
- Seats
- 5
- Accounts
- 5
- Scheduled posts
- Unlimited
- Custom pricing, up to 5 seats
- Adds Kanban and table views, marketing campaigns, custom fields and project types
- Project and campaign reports, guest user access, dedicated account management
Marketing Suite
- Accounts
- 5
- Scheduled posts
- Unlimited
- Custom pricing and custom user limits
- Adds sub-calendars, approval workflows, intake forms, digital asset management
- Team management dashboard, advanced audience targeting, custom permissions, SSO
- Priced per user/seat: the headline $29 / $69 is for one seat and multiplies by how many people you add. The two self-serve paid plans, Social Calendar and Agency Calendar, cap at 3 seats each; Content Calendar and Marketing Suite are quote-only.
- Social profiles are a second, separate cost. Social Calendar bundles 3 and Agency 5, then it is $5 a month per extra profile.
- X (Twitter) is billed on top of everything else because of X's API pricing: $8 per profile a month on Social Calendar and $25 per profile a month on Agency, Content, and Marketing Suite.
- There is a genuine Free Calendar (1 user, 1 profile, 15 scheduled messages) plus a 14-day trial of the paid features.
- Annual billing is cheaper per seat (the page shows a 'save 20%' banner): Social Calendar drops from $29 to $19 a seat and Agency from $69 to $59.
- Prices are USD read off the live pricing page, which renders client-side; monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.
Planoly
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$14/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$24/mo billed annually
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$47/mo billed annually
- Seats
- 6
- Accounts
- 6
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
- Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
- There's a free mobile plan (1 social set, 10 uploads a month).
- Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
- Prices are USD, read off the live pricing page.
Pros and cons
CoSchedule
- ReQueue is a genuinely good evergreen recycling engine
- Publishes directly to eleven networks, with a usable free plan
- Doubles as a marketing project and content calendar on the higher tiers
- Strong agency features: client calendars, white-label reports, approvals
- Per-seat pricing plus per-profile and X surcharges make the real cost hard to read
- Self-serve plans cap at three users; the top two tiers are quote-only
- No social listening or competitor tracking
- The marketing-calendar breadth is overkill if you only want to schedule posts
Planoly
- Best-known Instagram feed/grid visual planner
- Link-in-bio page that can sell digital products
- Schedules to eight networks with AI captions and auto-responses
- Free mobile plan and clear, cheap add-ons
- Analytics are moderate, with no custom reports
- No evergreen recycling or broad listening
- No Bluesky or Google Business
- Starter can't add sets or users without upgrading
CoSchedule vs Planoly: FAQ
- Is CoSchedule or Planoly cheaper?
- Planoly is cheaper to start, from $14 against $19 for CoSchedule. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does CoSchedule or Planoly have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, CoSchedule or Planoly?
- CoSchedule is the stronger pick for content teams that want social and editorial work on one calendar, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.