Head to head

CoSchedule vs Planoly

vs

Part social scheduler, part marketing calendar: CoSchedule schedules to eleven networks, recycles evergreen posts with ReQueue, and on the bigger plans pulls whole content projects onto the same timeline. It is priced per seat from a free plan up to quote-only tiers, with social profiles and X billed as extras.

From
$19 per user / mo
Free plan

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From
$14 /mo
Free plan

Bottom line

CoSchedule and Planoly both cover the basics; the right one comes down to how you post. CoSchedule is the stronger pick for Content teams that want social and editorial work on one calendar; choose Planoly for Instagram-led creators who plan their grid visually.

Features compared

FeatureCoSchedulePlanoly
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesNo
Bulk uploadYesNot assessed
Evergreen recyclingYesNo
Team rolesYesYes
ApprovalsYesNot assessed
Link in bioYesYes

Platforms compared

NetworkCoSchedulePlanoly
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoNo
Google BusinessAutoNo
MastodonAutoNo
WordPressAutoNo

Pricing

CoSchedule

Free Calendar

Free
Seats
1
Accounts
1
Scheduled posts
15
  • Free forever, 1 user, 1 social profile
  • Up to 15 scheduled social messages
  • Drag-and-drop calendar, best-time publishing, AI assistant, 20 AI templates

Social Calendar

Popular
$29 per user / mo

$19/mo billed annually

Seats
3
Accounts
3
Scheduled posts
Unlimited
  • $29 per user/mo, $19 on annual; up to 3 seats
  • 3 social profiles included, $5/mo per extra (X billed separately at $8/profile/mo)
  • Unlimited scheduling, ReQueue recycling, bulk scheduling, 1,600+ AI templates
  • Social analytics, Facebook and Instagram inbox

Agency Calendar

$69 per user / mo

$59/mo billed annually

Seats
3
Accounts
5
Scheduled posts
Unlimited
  • $69 per user/mo, $59 on annual; up to 3 seats
  • 5 social profiles included, $5/mo per extra (X at $25/profile/mo)
  • Unlimited client calendars, all-network inbox, profile groups
  • White-label reports, social approvals, read-only calendar sharing

Content Calendar

Custom
Seats
5
Accounts
5
Scheduled posts
Unlimited
  • Custom pricing, up to 5 seats
  • Adds Kanban and table views, marketing campaigns, custom fields and project types
  • Project and campaign reports, guest user access, dedicated account management

Marketing Suite

Custom
Accounts
5
Scheduled posts
Unlimited
  • Custom pricing and custom user limits
  • Adds sub-calendars, approval workflows, intake forms, digital asset management
  • Team management dashboard, advanced audience targeting, custom permissions, SSO
  • Priced per user/seat: the headline $29 / $69 is for one seat and multiplies by how many people you add. The two self-serve paid plans, Social Calendar and Agency Calendar, cap at 3 seats each; Content Calendar and Marketing Suite are quote-only.
  • Social profiles are a second, separate cost. Social Calendar bundles 3 and Agency 5, then it is $5 a month per extra profile.
  • X (Twitter) is billed on top of everything else because of X's API pricing: $8 per profile a month on Social Calendar and $25 per profile a month on Agency, Content, and Marketing Suite.
  • There is a genuine Free Calendar (1 user, 1 profile, 15 scheduled messages) plus a 14-day trial of the paid features.
  • Annual billing is cheaper per seat (the page shows a 'save 20%' banner): Social Calendar drops from $29 to $19 a seat and Agency from $69 to $59.
  • Prices are USD read off the live pricing page, which renders client-side; monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.

Planoly

Free

Free
Seats
1
Accounts
1
Scheduled posts
10
  • 1 social set, 1 user (mobile app)
  • 10 uploads a month
  • Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats
1
Accounts
1
Scheduled posts
Unlimited
  • $16/mo, $14 on annual
  • 1 social set, 1 user, unlimited uploads
  • Free link in bio; upgrade to Growth to add sets or users

Growth

Popular
$28 /mo

$24/mo billed annually

Seats
2
Accounts
2
Scheduled posts
Unlimited
  • $28/mo, $24 on annual
  • 2 social sets, 2 users, unlimited uploads
  • Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats
6
Accounts
6
Scheduled posts
Unlimited
  • $55/mo, $47 on annual
  • 6 social sets, 6 users, unlimited uploads
  • Extra social set $8/mo, extra user $3/mo
  • Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
  • Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
  • There's a free mobile plan (1 social set, 10 uploads a month).
  • Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
  • Prices are USD, read off the live pricing page.

Pros and cons

CoSchedule

  • ReQueue is a genuinely good evergreen recycling engine
  • Publishes directly to eleven networks, with a usable free plan
  • Doubles as a marketing project and content calendar on the higher tiers
  • Strong agency features: client calendars, white-label reports, approvals
  • Per-seat pricing plus per-profile and X surcharges make the real cost hard to read
  • Self-serve plans cap at three users; the top two tiers are quote-only
  • No social listening or competitor tracking
  • The marketing-calendar breadth is overkill if you only want to schedule posts

Planoly

  • Best-known Instagram feed/grid visual planner
  • Link-in-bio page that can sell digital products
  • Schedules to eight networks with AI captions and auto-responses
  • Free mobile plan and clear, cheap add-ons
  • Analytics are moderate, with no custom reports
  • No evergreen recycling or broad listening
  • No Bluesky or Google Business
  • Starter can't add sets or users without upgrading

CoSchedule vs Planoly: FAQ

Is CoSchedule or Planoly cheaper?
Planoly is cheaper to start, from $14 against $19 for CoSchedule. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does CoSchedule or Planoly have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, CoSchedule or Planoly?
CoSchedule is the stronger pick for content teams that want social and editorial work on one calendar, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.