Is CoSchedule or Metricool cheaper?

CoSchedule is cheaper to start, from $19 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does CoSchedule or Metricool have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, CoSchedule or Metricool?

CoSchedule is the stronger pick for content teams that want social and editorial work on one calendar, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.

Head to head

CoSchedule vs Metricool

Last updated 4 June 2026

CoSchedule

Part social scheduler, part marketing calendar: CoSchedule schedules to eleven networks, recycles evergreen posts with ReQueue, and on the bigger plans pulls whole content projects onto the same timeline. It is priced per seat from a free plan up to quote-only tiers, with social profiles and X billed as extras.

From: $19 per user / mo
Free plan

Visit CoSchedule

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

Bottom line

CoSchedule and Metricool both cover the basics; the right one comes down to how you post. CoSchedule is the stronger pick for Content teams that want social and editorial work on one calendar; choose Metricool for Analytics-led marketers who want organic and paid in one report.

Features compared

Feature	CoSchedule	Metricool
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Yes	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Yes

Platforms compared

Network	CoSchedule	Metricool
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	Auto
Google Business	Auto	Auto
Mastodon	Auto	No
Twitch	No	Analytics
WordPress	Auto	Auto

Pricing

CoSchedule

Free Calendar

Free

Seats: 1
Accounts: 1
Scheduled posts: 15

Free forever, 1 user, 1 social profile
Up to 15 scheduled social messages
Drag-and-drop calendar, best-time publishing, AI assistant, 20 AI templates

Social Calendar

Popular

$29 per user / mo

$19/mo billed annually

Seats: 3
Accounts: 3
Scheduled posts: Unlimited

$29 per user/mo, $19 on annual; up to 3 seats
3 social profiles included, $5/mo per extra (X billed separately at $8/profile/mo)
Unlimited scheduling, ReQueue recycling, bulk scheduling, 1,600+ AI templates
Social analytics, Facebook and Instagram inbox

Agency Calendar

$69 per user / mo

$59/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$69 per user/mo, $59 on annual; up to 3 seats
5 social profiles included, $5/mo per extra (X at $25/profile/mo)
Unlimited client calendars, all-network inbox, profile groups
White-label reports, social approvals, read-only calendar sharing

Content Calendar

Custom

Seats: 5
Accounts: 5
Scheduled posts: Unlimited

Custom pricing, up to 5 seats
Adds Kanban and table views, marketing campaigns, custom fields and project types
Project and campaign reports, guest user access, dedicated account management

Marketing Suite

Custom

Accounts: 5
Scheduled posts: Unlimited

Custom pricing and custom user limits
Adds sub-calendars, approval workflows, intake forms, digital asset management
Team management dashboard, advanced audience targeting, custom permissions, SSO

Priced per user/seat: the headline $29 / $69 is for one seat and multiplies by how many people you add. The two self-serve paid plans, Social Calendar and Agency Calendar, cap at 3 seats each; Content Calendar and Marketing Suite are quote-only.
Social profiles are a second, separate cost. Social Calendar bundles 3 and Agency 5, then it is $5 a month per extra profile.
X (Twitter) is billed on top of everything else because of X's API pricing: $8 per profile a month on Social Calendar and $25 per profile a month on Agency, Content, and Marketing Suite.
There is a genuine Free Calendar (1 user, 1 profile, 15 scheduled messages) plus a 14-day trial of the paid features.
Annual billing is cheaper per seat (the page shows a 'save 20%' banner): Social Calendar drops from $29 to $19 a seat and Agency from $69 to $59.
Prices are USD read off the live pricing page, which renders client-side; monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

Pros and cons

CoSchedule

ReQueue is a genuinely good evergreen recycling engine
Publishes directly to eleven networks, with a usable free plan
Doubles as a marketing project and content calendar on the higher tiers
Strong agency features: client calendars, white-label reports, approvals
Per-seat pricing plus per-profile and X surcharges make the real cost hard to read
Self-serve plans cap at three users; the top two tiers are quote-only
No social listening or competitor tracking
The marketing-calendar breadth is overkill if you only want to schedule posts

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

CoSchedule vs Metricool: FAQ

Is CoSchedule or Metricool cheaper?: CoSchedule is cheaper to start, from $19 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does CoSchedule or Metricool have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, CoSchedule or Metricool?: CoSchedule is the stronger pick for content teams that want social and editorial work on one calendar, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.