Head to head
CoSchedule vs MavSocial
Last updated 4 June 2026
CoSchedule combines social scheduling and ReQueue with broader content and campaign planning on Suite. Its current paid lineup is Starter, Professional and Suite; social-message approvals start on Professional.
- From
- Free
- Free scheduling
- Yes
MavSocial combines digital asset management with campaign scheduling, evergreen queues and engagement. Official pages also advertise listening, sentiment and competitor analysis. Confirm the exact networks and plan entitlements needed.
- From
- $24a month, billed yearly
- Free scheduling
- No
Bottom line
CoSchedule is the pick for teams coordinating editorial campaigns and social promotion, and it's the only one of the two with a free scheduling plan. MavSocial fits teams that want strong digital asset management built into the scheduler better, and it adds review management and ad management that CoSchedule leaves out.
CoSchedule has a free plan and paid plans from $29 a month, billed yearly, and MavSocial starts at $24 a month, billed yearly. CoSchedule brings a link-in-bio page that MavSocial skips, while MavSocial has review management CoSchedule doesn't.
Key differences
Where the two actually diverge, before the full tables.
- CoSchedule has a free scheduling plan; MavSocial doesn't, though it offers a 14-day trial.
- Paid plans start at $24 a month, billed yearly on MavSocial and $29 a month, billed yearly on CoSchedule.
- CoSchedule posts to 12 networks, MavSocial to 6.
- Only CoSchedule reaches Threads, Bluesky, and Mastodon.
- CoSchedule has a link-in-bio page; MavSocial doesn't.
- MavSocial has review management; CoSchedule doesn't.
- MavSocial has ad management; CoSchedule doesn't.
Features compared
| Feature | CoSchedule | MavSocial |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | CoSchedule | MavSocial |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Not confirmed |
| Auto | Not confirmed | |
| YouTube | Auto | Auto |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
| Mastodon | Auto | No |
| WordPress | Auto | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
No free plan; 14-day trial.
- Lowest public entry price
- $24 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
CoSchedule
Free
- Accounts
- 1
- Scheduled posts
- 15
- One social profile; up to fifteen posts waiting at a time
Starter
$29 a month billed annually
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- Unlimited
- USD39 monthly or USD29/month with annual billing
- One user; three included profiles; X is billed separately
- ReQueue, social reporting and Facebook/Instagram inbox
Professional
Popular$49 a month billed annually
- Seats
- 2
- Accounts
- 5
- Scheduled posts
- Unlimited
- USD59 monthly or USD49/month with annual billing
- Two included users; one additional user available
- Five included profiles; social-message approvals and client calendars
Suite
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom quote; verify the complete configuration
- Broader content/campaign planning, permissions and workspaces
- Current paid plans are Starter, Professional and Suite, with bundled users and profiles rather than multiplying the headline price by every seat.
- Extra non-X profiles cost $5/month on Starter and Professional. Professional includes two users and permits one additional user at $29/month. X profiles are separately purchased; verify their checkout rate.
- Professional adds social-message approvals. Suite adds broader content/campaign planning.
- Free is a queue of up to fifteen waiting posts on one profile; it is not a recurring fifteen-post monthly quota.
MavSocial
Advanced
$24 a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$65 a month billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$208 a month billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$333 a month billed annually
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- USD tariffs are published on the official pricing page; confirm the required plan entitlements.
Pros and cons
CoSchedule
- ReQueue for recurring promotion
- Professional social-message approval
- Suite campaign and project planning
- Current plans bundle users and profiles
- Extra profiles and X need separate budgeting
- Broader planning requires Suite
- A campaign move needs a workflow-specific check
- Recurring promotions need factual and expiry maintenance
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- Exact listening, competitor and inbox entitlements need confirmation
- Network coverage should be demonstrated for the intended workflow
- Business approval and permission requirements can raise the eligible tier
CoSchedule vs MavSocial: FAQ
- Is CoSchedule or MavSocial cheaper?
- CoSchedule has a free entry plan. MavSocial starts at $24 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does CoSchedule or MavSocial have a free plan?
- CoSchedule has a free plan; MavSocial does not, though it offers a 14-day trial.
- Which is better, CoSchedule or MavSocial?
- CoSchedule is the stronger pick for teams coordinating editorial campaigns and social promotion, while MavSocial is the better fit for teams that want strong digital asset management built into the scheduler. We don't score them; the right call comes down to how you post.