Head to head
ContentCal vs Tweet Hunter
Last updated 4 June 2026
vs
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Tweet Hunter is an X-only growth tool built around a giant library of viral tweets, AI writing, scheduling, and engagement automation. It's the X counterpart to Taplio (both owned by lempire) and is aimed at people serious about growing on X.
- From
- $23 /mo
- Free plan
Bottom line
ContentCal and Tweet Hunter both cover the basics; the right one comes down to how you post.
Features compared
| Feature | ContentCal | Tweet Hunter |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | ContentCal | Tweet Hunter |
|---|---|---|
| Auto | No | |
| Auto | No | |
| X (Twitter) | Auto | Auto |
| Auto | No | |
| TikTok | Reminder | No |
| Auto | No | |
| Google Business | Auto | No |
Pricing
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Tweet Hunter
Discover
$29 /mo
$23/mo billed annually
- Accounts
- 1
- $29/mo, ~$23 on annual
- 1 X account
- 12M+ viral tweet library, scheduling, auto-plug and auto-retweet
Grow
Popular$49 /mo
$39/mo billed annually
- Accounts
- 5
- $49/mo, ~$39 on annual
- 5 X accounts
- Adds AI writing, full X analytics, CRM, and engagement tools
Enterprise
$199 /mo
$159/mo billed annually
- Accounts
- Unlimited
- $199/mo, ~$159 on annual
- Unlimited X accounts
- Best AI, highest automation and DM limits
- Flat plans by number of X accounts. Tweet Hunter only works with X (Twitter); it has no other networks.
- There's no free plan, only a 7-day trial. Annual billing is roughly 20% off, and Tweet Hunter runs frequent 50%-off promotions.
- It's owned by lempire (which acquired it alongside Taplio, the LinkedIn equivalent), so the two are sister products.
- Prices are USD, read off the live pricing page.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Tweet Hunter
- Massive viral-tweet library for inspiration and templates
- Strong AI writing tuned to X
- Scheduling plus auto-plug, auto-retweet, and recycling
- Solid X analytics with popularity prediction
- X only; no other networks
- No real engagement inbox or listening
- No free plan
- Narrow by design, despite the broad 'scheduler' label
ContentCal vs Tweet Hunter: FAQ
- Is ContentCal or Tweet Hunter cheaper?
- Tweet Hunter starts at $23 per month, while ContentCal is quoted custom, so Tweet Hunter is the one with a public entry price.
- Does ContentCal or Tweet Hunter have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, ContentCal or Tweet Hunter?
- ContentCal is the stronger pick for most people, while Tweet Hunter is the better fit for creators and founders growing an X audience. We don't score them; the right call comes down to how you post.