Head to head

ContentCal vs Social Champ

vs

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

From
Custom
Free plan

Social Champ is a broad, affordable scheduler: eleven networks, content recycling, a social inbox, competitor analysis, and listening on the agency tier, plus a free plan. It offers both flat bundled plans and a pay-per-profile option.

From
$23 /mo
Free plan

Bottom line

Social Champ is the pick for freelancers and small agencies wanting broad coverage on a budget, and it's the only one of the two with a free plan. ContentCal fits most setups better.

Social Champ publishes a price, from $23 a month; ContentCal is quote-only.

Key differences

Where the two actually diverge, before the full tables.

  • Social Champ has a free plan; ContentCal doesn't.
  • Social Champ starts at $23 a month; ContentCal is quote-only.
  • ContentCal posts to 7 networks, Social Champ to 11.
  • Only Social Champ reaches YouTube, Threads, Bluesky, and Mastodon.
  • Social Champ auto-publishes TikTok; ContentCal sends a reminder to post.

Features compared

FeatureContentCalSocial Champ
AI captionsNot assessedYes
Basic analyticsYesYes
Advanced reportsNot assessedYes
Bulk uploadNot assessedYes
Evergreen recyclingNot assessedYes
Team rolesYesYes
ApprovalsYesYes
Link in bioNot assessedNo

Platforms compared

NetworkContentCalSocial Champ
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokReminderAuto
PinterestAutoAuto
YouTubeNoAuto
ThreadsNoAuto
BlueskyNoAuto
Google BusinessAutoAuto
MastodonNoAuto

Pricing

Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.

ContentCalflat pricing

No free plan.

Quote-only, with no public entry price.

Social Champflat pricing

Free plan available.

Cheapest paid plan
$23/mo

Whole-plan price; it doesn't scale per unit.

ContentCal

  • ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
  • Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
  • When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

Social Champ

Free

Free
Seats
1
Accounts
3
Scheduled posts
15
  • 3 social accounts, 1 user
  • 15 scheduled posts per account
  • Scheduling, calendar, basic analytics

Standard

$29 /mo

$23/mo billed annually

Seats
2
Accounts
6
Scheduled posts
Unlimited
  • $29/mo, $23 on annual
  • 6 social accounts, 2 users, 1 workspace
  • Unlimited scheduling, recycling, AI, bulk upload

Professional

Popular
$59 /mo

$47/mo billed annually

Seats
5
Accounts
12
Scheduled posts
Unlimited
  • $59/mo, $47 on annual
  • 12 social accounts, 5 users, 3 workspaces
  • Adds client management, competitor analysis, automation rules, WhatsApp Business

Agency

$149 /mo

$119/mo billed annually

Seats
Unlimited
Accounts
30
Scheduled posts
Unlimited
  • $149/mo, $119 on annual
  • 30 social accounts, unlimited users and workspaces
  • Adds white-label reports, social listening, API access, priority support
  • Social Champ offers two ways to pay: these flat, quota-bundled plans (Free, Standard, Professional, Agency), and a pay-per-profile option (a Starter rate around $5 a profile and a Growth rate around $9 a profile, with volume discounts as you add more). The bundled plans are the simplest to compare.
  • There's a permanent free plan (3 accounts, 15 posts per account).
  • Annual billing saves about 20%: Standard works out to $23 a month, Professional $47, Agency $119.
  • Add-ons include extra profiles ($3-$5 each), AI credits, and social listening modules.
  • Prices are USD, read off the live pricing page.

Pros and cons

ContentCal

  • Clean, approachable content calendar and content hub
  • Strong, simple approval workflows
  • Good team and client collaboration
  • Discontinued on 31 March 2023; no longer sold
  • Folded into Adobe Express, with a different shape and focus
  • Existing comparisons that still list it are out of date

Social Champ

  • Broad: recycling, inbox, competitor analysis, listening, AI
  • Eleven networks, including Bluesky, Mastodon, and WhatsApp Business
  • Free plan plus flexible flat or per-profile pricing
  • Good value against the bigger suites
  • Listening and white-label only on the Agency plan
  • No visual feed planner or link-in-bio
  • Two pricing models can be confusing
  • Reporting is solid but not best-in-class

ContentCal vs Social Champ: FAQ

Is ContentCal or Social Champ cheaper?
Social Champ starts at $23 per month, while ContentCal is quoted custom, so Social Champ is the one with a public entry price.
Does ContentCal or Social Champ have a free plan?
Social Champ has a free plan; ContentCal does not.
Which is better, ContentCal or Social Champ?
ContentCal is the stronger pick for most people, while Social Champ is the better fit for freelancers and small agencies wanting broad coverage on a budget. We don't score them; the right call comes down to how you post.

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