Head to head
ContentCal vs PostSyncer
Last updated 4 June 2026
vs
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
PostSyncer is a newer, AI-forward scheduler that publishes to eleven networks, bundles unlimited team members on every plan, and leans hard on built-in image and video generation. It's cheap and broad, though young and lighter on engagement and reporting.
- From
- $24 /mo
- Free plan
Bottom line
ContentCal and PostSyncer both cover the basics; the right one comes down to how you post.
Features compared
| Feature | ContentCal | PostSyncer |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | ContentCal | PostSyncer |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | No |
| Mastodon | No | Auto |
| Telegram | No | Auto |
Pricing
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
PostSyncer
Starter
$29 /mo
$24/mo billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 10 social accounts, unlimited team members, 1 workspace
- AI studio, bulk scheduling, approval workflows, 200 AI credits
Pro
Popular$49 /mo
$39/mo billed annually
- Seats
- Unlimited
- Accounts
- 15
- Scheduled posts
- Unlimited
- $49/mo, $39 on annual
- 15 social accounts, unlimited team members, 2 workspaces
- 1,000 AI credits, priority support
Pro Plus
$99 /mo
$79/mo billed annually
- Seats
- Unlimited
- Accounts
- 30
- Scheduled posts
- Unlimited
- $99/mo (often discounted), $79 on annual
- 30 social accounts, unlimited team members, 3 workspaces
- 2,000 AI credits
- Flat plans bundling social accounts with unlimited team members on every plan. Extra workspaces are $19 a month each.
- AI credits (for image and video generation) are metered per plan: 200, 1,000, then 2,000 a month.
- PostSyncer runs frequent promotions, so the live price is often below list; treat these as list figures.
- There's no free plan, only a short free trial. Prices are USD, read off the live pricing page.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
PostSyncer
- Eleven networks, including Telegram, Bluesky, and Mastodon
- Unlimited team members on every plan
- Strong AI studio for captions, images, and video
- Cheap, with frequent promotions and an API plus MCP
- No full engagement inbox; CRM-style contacts only
- Thin analytics and limited recycling
- Young product with little public company history
- No mobile app noted
ContentCal vs PostSyncer: FAQ
- Is ContentCal or PostSyncer cheaper?
- PostSyncer starts at $24 per month, while ContentCal is quoted custom, so PostSyncer is the one with a public entry price.
- Does ContentCal or PostSyncer have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, ContentCal or PostSyncer?
- ContentCal is the stronger pick for most people, while PostSyncer is the better fit for creators and small teams wanting wide network coverage cheaply. We don't score them; the right call comes down to how you post.