Head to head
ContentCal vs Post Bridge
Last updated 4 June 2026
vs
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Post Bridge is a bare-bones, cheap scheduler aimed at creators. It posts to nine networks from one dashboard with unlimited scheduling and bulk upload, and skips almost everything else, no AI, no analytics, no inbox, no Canva.
- From
- $7.5 /mo
- Free plan
Bottom line
ContentCal and Post Bridge both cover the basics; the right one comes down to how you post.
Features compared
| Feature | ContentCal | Post Bridge |
|---|---|---|
| AI captions | Not assessed | No |
| Basic analytics | Yes | No |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | No |
| Approvals | Yes | No |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | ContentCal | Post Bridge |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | No |
Pricing
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Post Bridge
Starter
$7.5 /mo
- Scheduled posts
- Unlimited
- About $7.50/mo
- Unlimited posting and bulk scheduling
- Multiple accounts per platform
Creator
Popular$15 /mo
- Scheduled posts
- Unlimited
- About $15/mo
- More connected accounts, for growing creators
- Content studio and bulk scheduling
Pro
$22.5 /mo
- Scheduled posts
- Unlimited
- About $22.50/mo
- Most accounts, for scaling creators and brands
- Additional support and consulting
- Three simple, cheap flat plans. The rates shown (about $7.50, $15, $22.50 a month) are the discounted/annual figures; monthly billing is higher.
- There's a 7-day trial on the Creator and Pro plans.
- Post Bridge is deliberately minimal: unlimited posting, bulk scheduling, and multiple accounts per platform, with no AI, analytics, Canva integration, or approval workflows.
- Prices are USD from current listings; the live page rate-limited when checked, so figures were taken from current third-party listings.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Post Bridge
- Very cheap, with unlimited posting
- Nine networks and multiple accounts per platform
- Bulk scheduling and a content studio
- Nice creator touches like TikTok carousels with trending audio
- No AI, analytics, inbox, Canva, or approvals
- No free plan
- Built for individuals, not teams
- Young product with little public history
ContentCal vs Post Bridge: FAQ
- Is ContentCal or Post Bridge cheaper?
- Post Bridge starts at $7.5 per month, while ContentCal is quoted custom, so Post Bridge is the one with a public entry price.
- Does ContentCal or Post Bridge have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, ContentCal or Post Bridge?
- ContentCal is the stronger pick for most people, while Post Bridge is the better fit for creators who just want to cross-post cheaply to many networks. We don't score them; the right call comes down to how you post.