Head to head

ContentCal vs OpenTweet

vs

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

From
Custom
Free plan

OpenTweet is an X-only scheduler with a developer streak. It pairs a visual calendar and evergreen recycling with AI from several models, RSS and GitHub connectors, and a proper REST API and MCP server. It's cheap and capable, but only for X.

From
$9.95 /mo
Free plan

Bottom line

ContentCal and OpenTweet both cover the basics; the right one comes down to how you post.

Features compared

FeatureContentCalOpenTweet
AI captionsNot assessedYes
Basic analyticsYesYes
Advanced reportsNot assessedNot assessed
Bulk uploadNot assessedNot assessed
Evergreen recyclingNot assessedYes
Team rolesYesNot assessed
ApprovalsYesNot assessed
Link in bioNot assessedNot assessed

Platforms compared

NetworkContentCalOpenTweet
InstagramAutoNo
FacebookAutoNo
X (Twitter)AutoAuto
LinkedInAutoNo
TikTokReminderNo
PinterestAutoNo
Google BusinessAutoNo

Pricing

ContentCal

  • ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
  • Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
  • When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

OpenTweet

Pro

$11.99 /mo

$9.95/mo billed annually

Accounts
1
Scheduled posts
Unlimited
  • $11.99/mo, ~$9.95 on annual
  • 1 X account, 20 posts a day
  • 5 connectors, 10 AI generations a day, visual calendar, Chrome extension, API

Advanced

Popular
$29 /mo

$24/mo billed annually

Accounts
3
Scheduled posts
Unlimited
  • $29/mo, ~$24 on annual
  • Up to 3 X accounts, 100 posts a day
  • Unlimited connectors, 50 AI generations a day, X analytics, priority support

Agency

$49 /mo

$41/mo billed annually

Accounts
10
Scheduled posts
Unlimited
  • $49/mo, ~$41 on annual
  • Up to 10 X accounts, 300 posts a day
  • 150 AI generations a day, highest API limits
  • Flat plans by number of X accounts; OpenTweet only supports X (Twitter). Daily post limits are 20, 100, then 300.
  • There's no free plan, only a 7-day trial. Annual billing saves about 17%.
  • It's notably developer-friendly: a REST API, an MCP server for AI agents, and connectors for RSS and GitHub, plus AI from multiple models (Claude, GPT-4o, Gemini).
  • Prices are USD, read off the live pricing page.

Pros and cons

ContentCal

  • Clean, approachable content calendar and content hub
  • Strong, simple approval workflows
  • Good team and client collaboration
  • Discontinued on 31 March 2023; no longer sold
  • Folded into Adobe Express, with a different shape and focus
  • Existing comparisons that still list it are out of date

OpenTweet

  • Developer-friendly: REST API, MCP server, RSS and GitHub connectors
  • AI with a choice of multiple models
  • Evergreen recycling and a clean visual calendar
  • Cheap, with a 7-day trial
  • X only; no other networks
  • No engagement inbox or listening
  • No free plan
  • Daily post and AI limits per plan

ContentCal vs OpenTweet: FAQ

Is ContentCal or OpenTweet cheaper?
OpenTweet starts at $9.95 per month, while ContentCal is quoted custom, so OpenTweet is the one with a public entry price.
Does ContentCal or OpenTweet have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, ContentCal or OpenTweet?
ContentCal is the stronger pick for most people, while OpenTweet is the better fit for developers and automation-minded creators on X. We don't score them; the right call comes down to how you post.