Is ContentCal or Metricool cheaper?

Metricool starts at $20 per month, while ContentCal is quoted custom, so Metricool is the one with a public entry price.

Does ContentCal or Metricool have a free plan?

Metricool has a free plan; ContentCal does not.

Which is better, ContentCal or Metricool?

ContentCal is the stronger pick for most people, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.

Head to head

ContentCal vs Metricool

Last updated 4 June 2026

ContentCal

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

From: Custom
Free plan

Visit ContentCal

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

Bottom line

ContentCal and Metricool both cover the basics; the right one comes down to how you post.

Features compared

Feature	ContentCal	Metricool
AI captions	Not assessed	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	Not assessed	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Not assessed	Yes

Platforms compared

Network	ContentCal	Metricool
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Reminder	Auto
Pinterest	Auto	Auto
YouTube	No	Auto
Threads	No	Auto
Bluesky	No	Auto
Google Business	Auto	Auto
Twitch	No	Analytics
WordPress	No	Auto

Pricing

ContentCal

ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

Pros and cons

ContentCal

Clean, approachable content calendar and content hub
Strong, simple approval workflows
Good team and client collaboration
Discontinued on 31 March 2023; no longer sold
Folded into Adobe Express, with a different shape and focus
Existing comparisons that still list it are out of date

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

ContentCal vs Metricool: FAQ

Is ContentCal or Metricool cheaper?: Metricool starts at $20 per month, while ContentCal is quoted custom, so Metricool is the one with a public entry price.
Does ContentCal or Metricool have a free plan?: Metricool has a free plan; ContentCal does not.
Which is better, ContentCal or Metricool?: ContentCal is the stronger pick for most people, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.