Head to head

ContentCal vs MeetEdgar

vs

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

From
Custom
Free plan

MeetEdgar more or less invented category-based evergreen recycling: you sort posts into buckets, set a weekly schedule, and it reshares from those buckets forever so the queue never empties. It's a focused tool with two flat plans, no free tier, and a 30-day trial.

From
$24.91 /mo
Free plan

Bottom line

ContentCal and MeetEdgar both cover the basics; the right one comes down to how you post.

Features compared

FeatureContentCalMeetEdgar
AI captionsNot assessedYes
Basic analyticsYesYes
Advanced reportsNot assessedNo
Bulk uploadNot assessedYes
Evergreen recyclingNot assessedYes
Team rolesYesYes
ApprovalsYesNo
Link in bioNot assessedNo

Platforms compared

NetworkContentCalMeetEdgar
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokReminderAuto
PinterestAutoAuto
YouTubeNoAuto
ThreadsNoAuto
BlueskyNoAuto
Google BusinessAutoAuto

Pricing

ContentCal

  • ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
  • Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
  • When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

MeetEdgar

Eddie

$29.99 /mo

$24.91/mo billed annually

Seats
1
Accounts
5
Scheduled posts
Unlimited
  • $29.99/mo, $24.91 on annual ($299/yr)
  • 5 social accounts, 4 content categories, 10 weekly automations
  • Unlimited content library and recycling, 15 Inky AI credits/mo
  • Extra accounts $3.99-$4.99 each

Edgar

Popular
$49.99 /mo

$41.58/mo billed annually

Accounts
25
Scheduled posts
Unlimited
  • $49.99/mo, $41.58 on annual ($499/yr)
  • 25 social accounts, unlimited content categories, 1,000 weekly automations
  • Team collaboration, 50 Inky AI credits/mo
  • Extra accounts $1.99-$2.99 each
  • Flat, two-plan pricing: Eddie for one person and Edgar for small teams. The difference is mostly capacity, 5 accounts and 4 categories versus 25 accounts and unlimited categories, plus team collaboration on Edgar.
  • No free plan, but a 30-day free trial of either plan.
  • Annual billing is about 17% cheaper ($299 a year on Eddie, $499 on Edgar).
  • Extra social accounts are a second cost: $3.99-$4.99 each on Eddie, $1.99-$2.99 on Edgar. The Inky AI assistant is credit-limited at 15 (Eddie) or 50 (Edgar) generations a month.
  • Prices are USD, read off the live pricing page and confirmed against current third-party 2026 listings.

Pros and cons

ContentCal

  • Clean, approachable content calendar and content hub
  • Strong, simple approval workflows
  • Good team and client collaboration
  • Discontinued on 31 March 2023; no longer sold
  • Folded into Adobe Express, with a different shape and focus
  • Existing comparisons that still list it are out of date

MeetEdgar

  • Best-in-class category-based evergreen recycling, the feature it pioneered
  • Auto-refill keeps the queue from ever running dry
  • Content variations and Inky AI to vary and write posts
  • Now includes a social inbox and team collaboration
  • No free plan, and not the cheapest if you don't need recycling
  • Light analytics and no competitor tracking or listening
  • AI is credit-limited per month
  • SocialBee offers similar recycling, often for less

ContentCal vs MeetEdgar: FAQ

Is ContentCal or MeetEdgar cheaper?
MeetEdgar starts at $24.91 per month, while ContentCal is quoted custom, so MeetEdgar is the one with a public entry price.
Does ContentCal or MeetEdgar have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, ContentCal or MeetEdgar?
ContentCal is the stronger pick for most people, while MeetEdgar is the better fit for creators and small businesses with a backlog of evergreen content. We don't score them; the right call comes down to how you post.